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Diabetes Ad Campaign: It Really Makes You Think

My friend and fellow blogger, Kelly Close, tipped me off to a very powerful new diabetes awareness ad campaign that begins today.  These will run as TV commercials and Internet ads.  I thought they were really thought provoking and original.  They feature every day scenarios (like a boating trip, ordering food at a restaurant, and greeting a new dog) and then reveal the hidden danger in each “innocent” situation.  Then they go on to say that you don’t have to be taken by surprise by diabetes, as there is a test (hemoglobin A1C) that can give you a glimpse into the future.

As many as a third of people who have diabetes are unaware that they have it.  As many as 80% of diabetics do not know what their hemoglobin A1C level is.  These are shocking statistics for a disease that is treatable, and complications that are preventable.  If you haven’t been checked for diabetes and you have reason to suspect that you might be at risk for it (you are substantially overweight, you have diabetes in your family, or you have symptoms of diabetes such as abnormal thirst and frequent urination) please go to your primary care physician for a check up.  Diabetes is one disease that we can control well and sometimes cure – but ignoring it could result in kidney failure, blindness, amputations, and heart disease.  Let’s take these TV ads to heart and get blood sugar under control in America.This post originally appeared on Dr. Val’s blog at

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