Better Health: Smart Health Commentary Better Health (TM): smart health commentary

Article Comments

Mayo Clinic’s Social Media Advisory Board Has No Physicians

The Mayo Clinic has always been at the forefront of the social media and health care intersection, and is the first institution to have an official Center for Social Media.

When they recently announced the invited first 13 members of their Advisory Board for the Mayo Clinic Center for Health Care Social Media, the first thing I noticed that there were zero physicians, and few with clinical experience. What a slap in the face.

There’s little question that the qualifications of the selected members are beyond reproach, and all are respected luminaries in the health care social media field. But this is the Mayo Clinic, one of the leading health care institutions in the country, so it’s odd that clinician-bloggers were blatantly ignored.

Bryan Vartabedian ponders the exclusion of physicians in a thoughtful post, writing:

Physician involvement in all levels of social media is scarce. The medical profession has been dangerously slow to accept the ideals that the social health community promotes. Maybe physicians haven’t earned a seat at the table. Or better yet, perhaps past performance suggests that we have nothing constructive to add. Mayo’s exclusion of physicians in their initial stab at an advisory panel profoundly reflects the changing role of the traditional provider in the new social order.

That’s true. And yes, doctors can apply for one of the additional 12 seats, selected via crowdsourcing. But haven’t we done enough to earn at least one of the initial, invitation-only, seats? Obviously not.

I said earlier in a video blog that the exclusion was a “disappointment.” But maybe it’s the wake up call that physicians need to get engaged in social media, or else face exclusion in future social media leadership positions.

*This blog post was originally published at KevinMD.com*


You may also like these posts

Read comments »


Comments are closed.

Return to article »

Latest Interviews

IDEA Labs: Medical Students Take The Lead In Healthcare Innovation

It’s no secret that doctors are disappointed with the way that the U.S. healthcare system is evolving. Most feel helpless about improving their work conditions or solving technical problems in patient care. Fortunately one young medical student was undeterred by the mountain of disappointment carried by his senior clinician mentors…

Read more »

How To Be A Successful Patient: Young Doctors Offer Some Advice

I am proud to be a part of the American Resident Project an initiative that promotes the writing of medical students residents and new physicians as they explore ideas for transforming American health care delivery. I recently had the opportunity to interview three of the writing fellows about how to…

Read more »

See all interviews »

Latest Cartoon

See all cartoons »

Latest Book Reviews

Book Review: Is Empathy Learned By Faking It Till It’s Real?

I m often asked to do book reviews on my blog and I rarely agree to them. This is because it takes me a long time to read a book and then if I don t enjoy it I figure the author would rather me remain silent than publish my…

Read more »

The Spirit Of The Place: Samuel Shem’s New Book May Depress You

When I was in medical school I read Samuel Shem s House Of God as a right of passage. At the time I found it to be a cynical yet eerily accurate portrayal of the underbelly of academic medicine. I gained comfort from its gallows humor and it made me…

Read more »

Eat To Save Your Life: Another Half-True Diet Book

I am hesitant to review diet books because they are so often a tangled mess of fact and fiction. Teasing out their truth from falsehood is about as exhausting as delousing a long-haired elementary school student. However after being approached by the authors’ PR agency with the promise of a…

Read more »

See all book reviews »