This is the funniest public service announcement I’ve seen in as long as I can remember. Congratulations to the creative communications team at the American Academy of Orthopaedic Surgeons for putting this together!
Back story: I met Sandra Gordon, Director of Public Relations, at the AMA Medical Communications Conference (where I was faculty) and where she presented this video. After the show I approached her to say how surprised many of us were that Orthopaedic Surgery was leading the way in creative PR – and that it was quite unexpected. The PSA had almost a hint of Monty Python humor to it.
She responded with out batting an eye: “Nobody expects the Spanish inquisition!”
How cool is Sandra?!