February 9th, 2010 by PhilBaumannRN in Better Health Network, Opinion
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Was your company blogging ten years ago? If not then why? Google made it easy for you and now you’ve lost ten years of priceless link juice. Given the fragmentation of media in the last ten years, it’s clear now just how relatively little work you actually had to do back then. But that’s in the past. Still, I have bad news for you: what you have to do now is far harder than it was ten years ago. Let me explain.
CONTENT FRAGMENTATION AND SOCIAL DISTORTION
As the Web expands and proliferates novel media, messaging becomes increasingly diffuse and fragmented. The Web creates new opportunities and destroys old standards. It disrupts communication patterns, rattles social structures and ruptures attention spans. Ten years ago, you could leverage your audience-building skills for acquiring and retaining customers. You could even have learned and mastered a skill which traditional marketing didn’t really demand: conversational aptitude. Read more »
*This blog post was originally published at Phil Baumann*
February 5th, 2010 by Dr. Val Jones in Humor, Medblogger Shout Outs
2 Comments »
Blog connoisseurs know that certain authors have an almost formulaic approach to provocation. In this hilarious description of a “typical incendiary blog post” (thank you, Chris Clarke) readers will learn just how predictable some blogs (and their comment sections) really are. For the record, we don’t publish such posts at Better Health… just ones that make fun of them.
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This sentence contains a provocative statement that attracts the readers’ attention, but really only has very little to do with the topic of the blog post. This sentence claims to follow logically from the first sentence, though the connection is actually rather tenuous. This sentence claims that very few people are willing to admit the obvious inference of the last two sentences, with an implication that the reader is not one of those very few people. This sentence expresses the unwillingness of the writer to be silenced despite going against the popular wisdom. This sentence is a sort of drum roll, preparing the reader for the shocking truth to be contained in the next sentence.
Read the rest of this post at Coyote Crossing
here.
January 24th, 2010 by Peggy Polaneczky, M.D. in Better Health Network, News, True Stories
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Bayer Pharmaceuticals, the maker of the Mirena IUD, has teamed up with the Mommy marketing site “Mom Central” to sponsor house parties to sell women the Mirena IUD.
According to a warning letter sent to Bayer by the FDA about the worded content of the events –
The Mirena program is a live presentation designed for a consumer audience of “busy moms.” The program is presented in a consumer’s home or other private setting (e.g. private restaurant party) by a representative from Mom Central (a social networking internet site) and a nurse practitioner (Ms. Barb Dehn). The Mirena program submitted to FDA also references a presentation given by a fashion stylist (Ms. Angela Hastings) that immediately follows Ms. Dehn’s presentation regarding the use of Mirena. The script of Ms. Hastings’ presentation regarding fashion tips was not submitted to FDA.
The events start with an intro by a Mom Central rep – Read more »
*This blog post was originally published at The Blog that Ate Manhattan*
January 12th, 2010 by KerriSparling in Better Health Network, Medblogger Shout Outs, Opinion, Patient Interviews
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Quick post to the PR professionals in the healthcare sphere:
When someone dies, it is terrible tragedy. That person leaves behind a family, loved ones, and – especially when they die young – their future. If someone dies as a result of diabetes, or due to complications from diabetes, or from something else entirely but they happened to have diabetes, and you decide to exploit their death to gain pageviews for your website? (See also: Brittany Murphy, Casey Johnson)
Come on.
There’s a difference between passing on information that could help people improve their lives, and then there’s pure, TMZ-style exploitation. Read more »
*This blog post was originally published at Six Until Me.*
January 3rd, 2010 by CodeBlog in Better Health Network, True Stories
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I took care of an elderly man recently. He’d been dealing with multiple medical problems for almost 30 years. Despite being in some very significant pain, he still made eye contact, still said “please” and “thank you.”
He wasn’t faking the pain. He was very stoic, but I could tell he was hurting. That tight-lipped grimace, the tachycardia, not moving a muscle unless it was absolutely necessary. Still, manners prevailed.
My colleagues and I went above and beyond for him and his family. There’s just something about being polite to others that makes those others want to help you and help you and help you some more.
I’m not saying that we don’t want to help those that aren’t overly polite. It was just nice to be treated, well, so nicely. I wouldn’t expect everyone in severe pain to maintain such decorum. Every once in awhile you just click with a patient and it makes being a nurse so enjoyable. Read more »
*This blog post was originally published at code blog - tales of a nurse*
