I don’t agree with the first thesis of the Cluetrain Manifesto which asserts: Markets are conversations. There’s a measure of truth to it, but it’s an assertion that can lead marketers down a narrow path that obstructs a larger view of the possibilities of media. If markets were indeed conversations, then we all could get rich just by conversing. No, leading an audience is what gets things done – conversation is simply a bonus feature of a two-way Web.
I need to make my point in the flesh. So here I am, presenting an elucidation of my thesis: Audiences are strategic imperatives [link to video if you can't see the embed is here]: Read more »
*This blog post was originally published at Phil Baumann*
Most medical schools do a reasonably good job clinically preparing medical students to be future physicians.
But they can do better, especially in our fragmented health system where millions of Americans have to contend with costs as much as they have to with their medical conditions.
In her recent New York Times column, Pauline Chen cites a study showing that students exposed to more non-clinical topics, like medical economics, health policy, and the “business” of medicine, were more satisfied with their education. Read more »
*This blog post was originally published at KevinMD.com*