I frequently talk about the visibility of doctors in the online space. How can doctors make content, contribute to the broader dialog, and be more visible? Maybe I need to spend less time pushing the idea that every doctor needs to create. Most doctors, after all, just want to listen and watch. Maybe we need to be cultivating dedicated communicators.
There’s a role evolving where physicians are formally involved in the creation of content and the maintenance of dialog. Wendy Swanson at Seattle Children’s Hospital and Claire McCarthy at Boston Children’s Hospital come to mind as good examples. Both serve as models for how institutions can leverage the voice of an individual for a branded online identity while contributing to the common good. Both are evolving as conversation agents on social platforms and IRL. Call them medical conversation agents of new media. Read more »
*This blog post was originally published at 33 Charts*