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Free Medical Apps Are Usually Paid For By Big Pharma

The medical app industry is a big business, but the apps are no longer the product – the physicians, nurses, and other healthcare providers who use them are. In the first part of this series, we examined some of the financial forces driving the medical app industry. Our focus then was Epocrates, the veritable founder of the industry. As is clearly stated in their recent SEC statement, Epocrates primary revenue stream has become the pharmaceutical industry and as such a key goal has become to further grow their user base by enhancing their free offerings.

Now, one might be tempted to say that this is just one company or even that it is just limited to free apps. An expected counter-example would be Skyscape, which probably has the largest cache of apps of any developer and nearly all for fee. As a private company, there isn’t much financial data available nor is the website particularly forthcoming, but it does appear that the company has been enjoying some success. A deeper look however suggests they in fact have more in common with Epocrates than you may think. Read more »

*This blog post was originally published at iMedicalApps*

Technophobic Physician Discovers iPhone, Recommends Apps

Your humble Luddite Whistleblower has leapt across the sea to reach the Isle of Technology. I now own and operate an iPhone, which identifies me as groovy, hip and cool, three adjectives that none of our 5 kids ever use to describe their technophobic father. I’m told that my text messages are too long and too frequent. I am admonished that it is not necessary for me to photograph moments of high drama, such as a kid eating breakfast, and then to disseminate the image to my contact list. I am reminded often that I am slow to grasp the mechanical intricacies of the device, such as switching from ring to vibration mode.

You may wonder how it was possible that I, who consider using an ATM to be a high level computer operation, could make the iPhone, my phone. I knew I couldn’t fail, despite my trepidation of all things cyber. I had a secret weapon, a ‘Plan B’. Actually, I had Plan Z, the most powerful asset that anyone in my situation could hope for. Z stands for Zachy. One sentence will explain all and may provoke screams of envy from those who have no available similar resource. Read more »

*This blog post was originally published at MD Whistleblower*

Doximity: The Private Facebook For Doctors

home page.PNGDoximity is an app that launched on the App Store just over a week ago and has the potential to significantly change the way physicians use their smartphones.

The main focus of the app is physician communication, and for this it incorporates an innovative, secure SMS-like text service. But its real power lies in its deep incorporation of multiple databases of physician and related information.

In particular, the makers of the app carefully integrated data from the physician NPI and Medicare databases as well as lists of medical schools, hospitals, imaging centers and pharmacies. What they’ve produced is a surprisingly refined version 1 product that can quickly answer the myriad of small, practice-related questions that pop up all day long during a busy schedule. Read more »

*This blog post was originally published at iMedicalApps*

Science Fiction Writing Contest – Sponsored By Epocrates

Attention science fiction buffs… it’s time to put pen to paper (er… keys to keyboard) and create a fictional account of some aspect of the future of medicine. This is Medgadget’s third annual science fiction writing contest. You could win a Palm Tungsten E2 handheld with Epocrates loaded on it – and the glory that only this honor can bring. Please go to the Medgadget blog for contest rules. You have only 2 weeks to submit your entries. Good luck… I’m one of the judges this year!

What Do Doctors Think Of McCain Vs. Obama Health Plans?

Photo of Obama and McCain ABC

A company called Epocrates - which produces drug, disease, and diagnostic guides for physicians – recently surveyed about 1100 physicians about their health policy and political views. These are the 6 questions they asked, with the results listed in descending order of popularity. I think you’ll find it quite interesting:


1. Who has a better plan for healthcare reform, Senator McCain or Senator Obama?

Obama: 47%

McCain: 30%

Neither: 23%

2. As a medical professional, are concerns about McCain’s age justified?

Yes: 51%

No: 49%

3. What issue or reform would you most like to see the new president tackle?

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Latest Interviews

IDEA Labs: Medical Students Take The Lead In Healthcare Innovation

It’s no secret that doctors are disappointed with the way that the U.S. healthcare system is evolving. Most feel helpless about improving their work conditions or solving technical problems in patient care. Fortunately one young medical student was undeterred by the mountain of disappointment carried by his senior clinician mentors…

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How To Be A Successful Patient: Young Doctors Offer Some Advice

I am proud to be a part of the American Resident Project an initiative that promotes the writing of medical students residents and new physicians as they explore ideas for transforming American health care delivery. I recently had the opportunity to interview three of the writing fellows about how to…

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Latest Book Reviews

Book Review: Is Empathy Learned By Faking It Till It’s Real?

I m often asked to do book reviews on my blog and I rarely agree to them. This is because it takes me a long time to read a book and then if I don t enjoy it I figure the author would rather me remain silent than publish my…

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The Spirit Of The Place: Samuel Shem’s New Book May Depress You

When I was in medical school I read Samuel Shem s House Of God as a right of passage. At the time I found it to be a cynical yet eerily accurate portrayal of the underbelly of academic medicine. I gained comfort from its gallows humor and it made me…

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Eat To Save Your Life: Another Half-True Diet Book

I am hesitant to review diet books because they are so often a tangled mess of fact and fiction. Teasing out their truth from falsehood is about as exhausting as delousing a long-haired elementary school student. However after being approached by the authors’ PR agency with the promise of a…

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