When it comes to the social media landscape, doctors are scarce. Few on Twitter and fewer with blogs. Maybe we’re socially lazy. Or maybe we’re just taking it all in.
Mitch Joel of Six Pixels of Separation caught my eye last week with his article “In Praise of Lazy” and reminded me that despite the how we may want to see things, most of us aren’t interested in creating content. In fact, he describes a 1 percent rule — only 1 percent of the audience will take time to actually create content.
I suspect that if we were to take the time and do the survey properly, we would find that physicians too are largely new media consumers — or spectators, joiners or collectors in the Forrester sense of the word. Physicians, in fact, might adhere to something of a 0.1 percent rule. Like Peter Sellers as “Chance the Gardner” in the 1979 classic, Being There, we “like to watch.” Read more »
*This blog post was originally published at 33 Charts*
Although it happened a few weeks ago, I only recently learned of the “retirement” of the blog called “Medic999” by EMS social media superstar Mark Glencourse who works in the United Kingdom. I only learned of Mark and his blog (which was recognized as the 2009 Fire/EMS Blog of the Year) in the past few months in association with the hugely popular Chronicles of EMS project (see the first episode on video here).
In stating why he was stopping his blog, unfortunately, I find similar thoughts being shared by the medical colleagues I know about why people either stop blogging or don’t ever start in the first place:
I find it a shame that the reason for this blog ending is the general lack of understanding of blogging and social media. I feel that I have promoted best practice, shared my passion for the job that I do, and hopefully have shown all readers what it is that makes EMS and those that devote their lives to it so special.
However, there still remains a general unease about social media and blogging in the health service. Read more »
*This blog post was originally published at Doctor Anonymous*