“All natural. Certified organic. Made from natural ingredients. Pure botanicals. Chemical free.”
You might guess I’m standing in the farmers market. Nope. I’m in the “Health and Beauty” aisle at Target. The ubiquitous all-things-natural trend has overtaken the cosmetic industry. How do you know what’s real and what’s marketing hype? Here are five things you should know about organic beauty product labels:
1. Labels that say “natural ingredients” or “botanicals” are not certified organic. These statements are not regulated. Most natural ingredients used in beauty products are actually modified in a lab. Truly botanical ingredients, like you’d pick in your garden, are usually unstable and would spoil like food.
2. Natural doesn’t always mean better. Would you buy: Poison Ivy Eye-Cream? Stinging Nettles Anti-Itch Gel? The most toxic and allergy-inducing ingredients are naturally occurring substances, not manufactured ones. Read more »
*This blog post was originally published at The Dermatology Blog*