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The Peddling Of Genetic Tests

In a recent issue of the British Medical Journal (BMJ), journalist Ray Moynihan wrote: “Beware the fortune tellers peddling genetic tests.(Subscription required for full access.) Excerpts:

“For anyone concerned about the creeping medicalisation of life, the marketplace for genetic testing is surely one of the latest frontiers, where apparently harmless technology can help mutate healthy people into fearful patients, their personhood redefined by multiple genetic predispositions for disease and early death.

Again a tool that’s proved useful in the laboratory has escaped like a virus into the marketplace, incubated by entrepreneurs, lazy reporters, and the power of our collective dreams of technological salvation, this time in the form of personalised medicine to treat us according to our individual genetic profiles.

Evaluating genetic tests is a complex business, requiring assessment of how well the test measures what it claims to measure, how well the genetic variation predicts actual disease, how useful the results are in terms of treatment, and what the social and ethical issues might be. Clearly there’s potential for exaggerating the value of a genetic test, which is one reason Germany has imposed severe restrictions on direct-to-consumer testing. In the United States they’re talking of a new test registry on a government website, raising immediate concerns that it could lend legitimacy to unproved and potentially harmful products.
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*This blog post was originally published at Gary Schwitzer's HealthNewsReview Blog*

“Mammogram Parties”: Have A Mammogram, Get Flowers And Chocolates?

The Chicago Tribune reports on mammogram marketing tactics being used across the U.S. — some of it apparently to “woo women back to the imaging room” after confusion over conflicting advice about breast cancer screening.

Yes, the tactics include “mammogram parties” offering chocolate fondue, massages, beauty consultations, wine, cheese, roses, and weekend-getaway spa packages. But there’s another side to this, the Tribune reports:

Simply inviting women to “mammogram parties,” could send the wrong message, said Lynne Hildreth, department administrator of women’s oncology at Moffitt Cancer Center in Tampa. …”Mammograms are a medical test, and to treat it like a haircut overlooks that there are very real risks,” said Hildreth. “It’s not the same risk as getting hit by a car, but there’s a real risk of getting a false positive, which means a biopsy work-up, time off work, sleepless nights waiting for test results and a nagging in the back of the mind that never goes away. If we put a woman through that with no medical basis, it’s irresponsible.

*This blog post was originally published at Gary Schwitzer's HealthNewsReview Blog*

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