Health care reform has become a deeply political subject. And like other subjects that have become political, wading into them can be perilous.
Take two recent examples from the world of business to see what can happen.
In August, John Mackey, the CEO of the Whole Foods supermarket wrote an editorial in the Wall Street Journal on against the proposed health care reforms. From a policy perspective his views were within the mainstream. But from a political perspective he was sharply to the right of his customer base. The result? Whole Foods was hit with organized protests and boycotts. Mackey had greatly tarnished his personal “brand,” if not that if his company.
Another CEO did something similar just a few days ago. Read more »
*This blog post was originally published at See First Blog*