I attended a fantastic conference hosted by BlogHer yesterday. It’s a strange experience, entering a convention hall filled with 98% women. My ears were ringing with an unfamiliar “crowd noise” pitch – instead of the usual rumbling that one expects on entering a ballroom full of people, I noticed the same volume of noise, but a few octaves higher. I suppose it was the sound of estrogen.
The co-founders of BlogHer, Lisa Stone, Elisa Camahort Page, and Jory Des Jardins are a media tour de force. Within a span of 3 years they have built the largest and arguably the most influential group of women bloggers on the Internet. BlogHer drives an astounding 4 billion page views per year and has 16 million unique visitors per year.
The closing panel discussion was riveting. Lesley Stahl described the decline of television journalism, explaining that the line between pundits and journalists had been blurred beyond recognition.
Anyone on television is considered part of ‘mainstream media.’ There is no distinction made between opinion and fact. That’s why the media has lost trust in the eyes of Americans. Pundits don’t necessarily care about accuracy, and so traditional journalists (who spend a good deal of their time fact checking) are lumped in with them. I get tarred too.