In the future your medical apps might come from your hospital, not your app store. So says a recently published report by Research2Guidance, a mobile technology research company based in Germany. In their report, titled “Health Market Report 2010-2015″ the market researchers came to the conclusion that the dominant mode of application distribution in the future will be from doctors, hospitals and other care providers.
The report also painted a bullish picture of healthcare app adoption, estimating that the number of users of mHealth apps on smartphone phones will reach 500m by 2015. However, the revenue from this sector will still be driven mostly by device sales and through provision of services, rather than by paid downloads.
The report preview shows it to be organized into three “dimensions”: a) The smartphone market, b) The current state of the mHealth market & c) mHealth outlook to 2015. One would imagine that the last portion will be the most avidly read read as the numerous stockholders in mHealth — telecoms, device makers, insurance and pharmaceutical companies, hospitals and entrepreneurs jockey to position themselves in this rapidly-evolving land grab. Read more »
*This blog post was originally published at iMedicalApps*