All over the country in May, hospitals are offering “Free Throat Cancer Screening.” A Google search turned up dozens of results for that specific term or the related “oral, head and neck cancer screening.”
Here’s one example, promoting “Oral, Head and Neck Cancer Awareness Week, May 8-14.”
This promotion uses ominous warnings:
Can you live without your voice?
What about your jaw?
Would you miss it if you couldn’t swallow food?
Throat cancer can take all of those things away, along with your ability to eat, talk and breathe normally. These debilitating problems can be prevented, but you have to catch cancer early.
Some promotions – such as this one – use celebrity pitches such as “If it happened to Michael Douglas, it can happen to you.”
Here’s one that states, “A 10-minute, painless screening could save your life.”
But where’s the evidence for that? Read more »
*This blog post was originally published at Gary Schwitzer's HealthNewsReview Blog*