I spoke to a group of academic physicians recently. Afterward I was and asked, “Shouldn’t my hospital be responsible for my digital footprint? I don’t have time to look after that sort of thing. And wouldn’t it make sense for them to promote my research?”
1. Online reputation management of academic physicians should be an individual, not institutional, responsibility. The question reflects a belief that your reputation is the job of “the marketing people.” No institution will ever be as invested in your future as you are. While there are hospitals that do a good job supporting their faculty and staff, you can’t assume it to be the case. No one looks after you like you.
2. Dig your well before you’re thirsty. That’s the name of a brilliant pre-digital book written by Harvey Mackey. He suggested that the time to invest in relationships is before you need them. Medicine is changing fast and you’ll never know how long you’ll be where you’re at. Better yet, you never know what opportunities could come your way when people find you. And if you want to experience the land before time when people used colored pencils, Rolodexes, and rotary phones, read Dig Your Well. Read more »
*This blog post was originally published at 33 Charts*