Why You Shouldn’t Mix Energy Drinks With Alcohol
What is it about our culture that encourages newer and riskier ways to challenge our health? Public health folks have become very concerned about the latest challenge – alcoholic energy drinks. These are prepackaged beverage with alcohol and caffeine, as well as other stimulants, that look like other energy drinks but carry a much more powerful, and dangerous, punch!
There were 500 new energy drink products introduced worldwide in 2006 with average sales topping $3.2 billion. These products are targeting youth by creating brand confusion with nonalcoholic versions; providing a cheap alternative to mixing energy drinks with alcohol; and using youth-friendly grassroots and viral marketing. The names of these products say it all – Rockstar, Sparks, and Tilt. Read more »
This post, Why You Shouldn’t Mix Energy Drinks With Alcohol, was originally published on Healthine.com by Nancy Brown, Ph.D..