May 5th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Health Policy, Opinion, True Stories
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I [recently] visited a small town in west Texas to address a local medical society on the emerging role of social media in healthcare.
My presentation involves social media and the evolving relationship that patients share with doctors. I discuss challenges and opportunities -– especially as it relates to transparency, personal boundaries, and even the ethical obligation to participate in the online conversation. I target the disconnected physician and offer education as well as a compelling argument for involvement.
When I arrived at the venue I found that the meeting was attended predominantly by physicians much older than myself. While waiting to speak, I was concerned that my message of connection and changing relationships would elicit pushback. After all, isn’t it this era of physicians we hold accountable for paternalism and control in dealing with patients? That’s what I’d been lead to believe. Read more »
*This blog post was originally published at 33 Charts*
April 18th, 2010 by PhilBaumannRN in Better Health Network, Opinion
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Even though it’s 2010, the talk and hype orbiting around social media continues. In fact, it seems to be getting louder. So I put together a Prezi: 8 Stages of Social Media Psychosis (some language may be harsh.)
For those of us who’ve been at this for a long time (my experience with social networking goes back to 1978 –- that’s a whole other story), it’s startling to witness the level of Web illiteracy in many important, well-financed organizations. Unfortunately, due to this Web illiteracy, I’m sad to say that the talk around social media will go on for some time. And that’s dismaying, because there so much more that we can talk about.
*This blog post was originally published at Phil Baumann*
April 6th, 2010 by Berci in Better Health Network, News, Research
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This is the era of evidence-based social media as more and more papers focusing on medicine and social media are coming out. An interesting paper was published a few days ago in the American Journal of Infection Control. Scanfeld et al. tried to reveal the rate of misunderstanding or misuse of antibiotics in Twitter messages in their study: Dissemination of health information through social networks: Twitter and antibiotics.
BACKGROUND: This study reviewed Twitter status updates mentioning “antibiotic(s)” to determine overarching categories and explore evidence of misunderstanding or misuse of antibiotics.
METHODS: One thousand Twitter status updates mentioning antibiotic(s) were randomly selected for content analysis and categorization. To explore cases of potential misunderstanding or misuse, these status updates were mined for co-occurrence of the following terms: “cold + antibiotic(s),” “extra + antibiotic(s),” “flu + antibiotic(s),” “leftover + antibiotic(s),” and “share + antibiotic(s)” and reviewed to confirm evidence of misuse or misunderstanding.
RESULTS: Of the 1000 status updates, 971 were categorized into 11 groups. Cases of misunderstanding or abuse were identified for the following combinations: “flu + antibiotic(s)” (n = 345), “cold + antibiotic(s)” (n = 302), “leftover + antibiotic(s)” (n = 23), “share + antibiotic(s)” (n = 10), and “extra + antibiotic(s)” (n = 7).
CONCLUSION: Social media sites offer means of health information sharing. Further study is warranted to explore how such networks may provide a venue to identify misuse or misunderstanding of antibiotics, promote positive behavior change, disseminate valid information, and explore how such tools can be used to gather real-time health data. 
*This blog post was originally published at ScienceRoll*
