September 23rd, 2011 by BarbaraFicarraRN in Opinion
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In a recent Harvard Business Review Blog, David Armano writes about the six pillars of influence that lead to measurably favorable outcomes.
To achieve measurably better health, the pillars Armano explains can certainly be adopted.
He notes how the “social web can amplify signals, influence behavior and lead to action.”
Social networking has changed the landscape in health care. Technology has paved the way for instant communication and feedback.
While some companies continue to question the value of social media networking, debating whether or not they should be on Twitter or Facebook, others have superseded the hesitation, and are presently into the next phase of social networking. Read more »
*This blog post was originally published at Health in 30*
September 17th, 2011 by Berci in Health Policy, Interviews
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Pascal Lardier, International Director of Health 2.0 asked me for an interview about the future of health 2.0. Here is the interview and an excerpt:
Basically, the medical acts remain the same: doctors will continue to receive their patients. But both stakeholders need to adapt and be able to deal with the rapidly growing amount of information available online. As the patient’s motivation is clearly more important (their health is at stake), they are more open to these innovations/developments while medical professionals use the internet and social media for other purposes: education, collaboration, diagnostic technologies, etc… Patients and doctors basically use the same type of technologies for different purposes. I’m sure social media, used with strategy and caution, will help fill the gap between patients and their physicians.

*This blog post was originally published at ScienceRoll*
August 29th, 2011 by Berci in News
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I’ve always been a great fan of what Mayo Clinic has been doing on social media. Then after Mayo Clinic Center for Social Media was launched, I became a member of the international external advisory board which I’m very proud of. I reported when they launched a patient community and also discussed how well they did this. Now the Center is 1 year old and still performs perfectly. An excerpt form their previous entry:
Here’s a sneak peek of a few topics that were discussed during Mayo’s retreat: Read more »
*This blog post was originally published at ScienceRoll*
August 9th, 2011 by Berci in Opinion, Video
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Do you remember when Google Flu Trends was announced to be able to track and predict flu outbreaks in US states based on the search queries focusing on flu symptoms? Do you remember when a study pointed out although it was interactive and neat but was not as useful as CDC national surveillance programs? Well, now Twitter is meant to fill this gap. If you ask me, it won’t.

*This blog post was originally published at ScienceRoll*
August 6th, 2011 by BarbaraFicarraRN in Expert Interviews, Opinion
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This is the third part of a three part post addressing the legal concerns of social networking in the health care arena.
In part one, legal expert David Harlow, Esq., Health Care Attorney and Consultant at The Harlow Group, LLC in Boston, answered questions regarding “The Legal Implications for Doctors, Nurses and Hospitals Engaging in Social Media?”
In part two, Mr. Harlow answered questions related to the Pharma industry; “Legal Concerns: What Steps can Pharma Take to Engage in Social Media?”
The third part addresses a question from a follower on Facebook about the use of disclaimers.
Q: Barbara: A Healthin30 reader on Facebook writes: “I’m looking for a good disclaimer to put on a couple of medical practices’ Facebook pages. The AMA social media guidelines aren’t helpful. Do you have a good boilerplate you recommend? Thanks in advance for your help!” David, can you offer a couple suggestions?
A: David: Read more »
*This blog post was originally published at Health in 30*