At iMedicalApps, we’re always wary of physician surveys that claim to predict mobile use. We even did a feature article highlighting how sampling bias could be inflating the numbers of many of these surveys.
With that said, Bulletin Healthcare just released a survey based on a large sample size of physicians, using the following methods:
The analysis, based on the reading habits of more than 550,000 healthcare providers, including more than 400,000 physicians who subscribe to Bulletin Healthcare’s daily email briefings, focused on mobile device usage between June 1, 2010 and February 28, 2011.
While the report went on to talk about the increased usage of mobile devices by physicians, with Apple continuing to dominate the market — the iPhone and iPad had a more than 90% share of physician use — we were more interested by the intriguing comparison of physician mobile use by speciality.
Their survey found that Emergency Medicine physicians and cardiologists were the highest users of mobile devices and content, while Pathologists and Oncologists were the lowest. Of note, the survey looked at specialists, not primary care. Emergency Medicine physicians had more than double the usage of mobile technology than Pathologists, 40% verse 16%. Read more »
*This blog post was originally published at iMedicalApps*