Better Health: Smart Health Commentary Better Health (TM): smart health commentary

Article Comments

The Economics Of Medical Jargon

Many of the peculiar terms and phrases we’ve learned in medicine have found a new use in cyberspace, as titles of websites (consider 10 out of 10, The Central Line, or this blog — and that’s just emergency medicine sites).

But that’s the virtual world — what about the real world? I [recently] saw a couple of products that make me think medical parlance could sell physical products.


OK, fine — it won’t really be a trend until Wendy’s is selling “STEMI-burgers” or we see “Throckmorton”-branded condoms. But I wonder if this could someday happen, given the improving economics of niche marketing. Or maybe the general public, through realistic TV shows (and yes, blogs) has picked up on enough of our lingo to make this work? I can’t say.

*This blog post was originally published at Blogborygmi*

You may also like these posts

Read comments »

Comments are closed.

Return to article »

Latest Interviews

How To Be A Successful Patient: Young Doctors Offer Some Advice

I am proud to be a part of the American Resident Project an initiative that promotes the writing of medical students residents and new physicians as they explore ideas for transforming American health care delivery. I recently had the opportunity to interview three of the writing fellows about how to…

Read more »

How To Make Inpatient Medical Practice Fun Again: Try Locum Tenens Work

It s no secret that most physicians are unhappy with the way things are going in healthcare. Surveys report high levels of job dissatisfaction burn out and even suicide. In fact some believe that up to a third of the US physician work force is planning to leave the profession…

Read more »

See all interviews »

Latest Cartoon

See all cartoons »

Latest Book Reviews

The Spirit Of The Place: Samuel Shem’s New Book May Depress You

When I was in medical school I read Samuel Shem s House Of God as a right of passage. At the time I found it to be a cynical yet eerily accurate portrayal of the underbelly of academic medicine. I gained comfort from its gallows humor and it made me…

Read more »

Eat To Save Your Life: Another Half-True Diet Book

I am hesitant to review diet books because they are so often a tangled mess of fact and fiction. Teasing out their truth from falsehood is about as exhausting as delousing a long-haired elementary school student. However after being approached by the authors’ PR agency with the promise of a…

Read more »

Unaccountable: A Book About The Underbelly Of Hospital Care

I met Dr. Marty Makary over lunch at Founding Farmers restaurant in DC about three years ago. We had an animated conversation about hospital safety the potential contribution of checklists to reducing medical errors and his upcoming book about the need for more transparency in the healthcare system. Marty was…

Read more »

See all book reviews »