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A Molecular Cancer Pharmacologist Discusses The Benefits Of Bloggging

UNC Med Journalism.jpgThis morning, I once again get to join in with a group of noted journalists, authors, educators, and all-around people-who-do-things-I-can’t for the annual advisory board meeting of the M.S. in Medical and Science Journalism Program at the University of North Carolina at Chapel Hill’s School of Journalism and Mass Communication.

Program founder and current director, Tom Linden, MD, is a Yale- and UCSF-trained physician-journalist with extensive broadcast experience across a series of California television stations. Dr Linden also recognized very early the potential value and pitfalls of the web for communicating health information and published in 1995, with Michelle Kienholz, one of the first consumer guides to medical information on the internet. I also featured Tom here in December 2007 when he launched his own blog.

So today, Dr Linden has asked me to speak to about science and medical blogging but with respect to how it has augmented my own professional career.

Becoming a better writer and teacher
While I’m not a terribly prolific blogger with only about 1,000 posts since starting this hobby in December 2005, the most tangible benefit has been to practice writing for the general public and provide objective information on complex or controversial scientific and medical topics. In fact, a August 2007 article (PDF) in Chemical & Engineering News notes that writing for lay audiences is one excellent strategy for improving one’s writing of journal articles for professional audiences.

These exercises also improve my teaching by requiring that I keep abreast of developments both inside and outside of my field and contribute to the breadth of my expertise as a teacher of undergraduate and graduate students. (I hope that our readers would agree that my writing has gotten somewhat better over the last four years.) In fact, I’ve even used blogging elsewhere as a collaborative student assignment:

I also believe that I have been of value to my academic institution in contributing to our outreach programs as well as bringing to the university speakers and other colleagues I would not have met if not for blogging.

Blogging about peer-reviewed papers is another useful aspect of blogging that has come back to serve me and my students in the classroom and journal clubs. The lovely aggregator established by Dave Munger,, gives me a nice place to crosspost my takes on the peer-reviewed literature and provides a convenient record for me to pull up what I’ve written about specific topics. I’ve definitely used this more than once

Improving basic daily laboratory and teaching tasks
Anytime I’ve needed help I can’t get locally, I just put it up on the blog and appeal for advise from colleagues around the world. That’s pretty cool if you don’t mind admitting you need a refresher on ELISAs or are bewildered by the choices of pH meters out there:

Building professional stature
Most science bloggers will tell you that they blog in spite of the fact that colleagues and academic evaluators often view this as a waste of time or, worse, that it detracts from their scholarly work. Unfortunately, this is all too true in the majority of academic medical institutions with a few exceptions and, IMHO, reflects a generational gap whereby the older, entrenched generation fears things they do not understand. Of course, some of my contemporaries and younger colleagues view this as a waste of time as well.

There is a balance whereby online science communication can be used as a tool to augment one’s professional portfolio. For me, the primary metric in my field is grant dollars. As a result, I’ve started participating in and leading research proposals that include science and medical blogging as a focus or a critical component for both public education and outreach and for improving written communication skills among underrepresented minority science students.

Let me be clear to all of my scientific colleagues, though: we can talk until we are blue in the face about how this medium benefits us and our institutions but the day we get professional credit for it will be the day we bring in grant dollars for it.

A chance to provide high-profile expert commentary on events and issues
Simply put, I get far more attention from the mainstream media as a blogger than I ever have as a molecular cancer pharmacologist.

Finding my own voice as a non-scientific writer on topics with scientific relevance
In all of my years of schooling, never once did I want to be a journalist or professional writer of any sort – although growing up outside New York City did make me want to be a rock radio DJ. However, as I began writing about cancer, substance abuse, death and loss, and medical events in my family, I found that these personal stories about topics of health relevance generated my greatest traffic and numbers of commenters.

I know that I can add much more to this list and probably will over the weekend. After all, I have only 5 min to talk today.

But how about you, Dear Reader/Fellow Blogger? How has this communication medium helped you professionally, either as a reader or writer?

*This blog post was originally published at Terra Sigillata*

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