Better Health: Smart Health Commentary Better Health (TM): smart health commentary

Article Comments

Doximity: The Private Facebook For Doctors

home page.PNGDoximity is an app that launched on the App Store just over a week ago and has the potential to significantly change the way physicians use their smartphones.

The main focus of the app is physician communication, and for this it incorporates an innovative, secure SMS-like text service. But its real power lies in its deep incorporation of multiple databases of physician and related information.

In particular, the makers of the app carefully integrated data from the physician NPI and Medicare databases as well as lists of medical schools, hospitals, imaging centers and pharmacies. What they’ve produced is a surprisingly refined version 1 product that can quickly answer the myriad of small, practice-related questions that pop up all day long during a busy schedule.

The depth of integration is evident early on during the registration process. Simply by entering your name and state, your profile is automatically populated with your medical school, residency and fellowship. In fact, the website immediately lists some of your medical school classmates’ specialties and cities, reminding you of old friends and quickly evoking a sense of physician community — similar to the Facebook experience.


From there, one can add “colleagues” to your list simply by selecting from among nearby physicians in your specialty or from your training program. The application also prompts you to enhance your profile with your practice name, group, clinical interests. It even gives you the option to add your publications directly from PubMed. Any of these profile items would show up in a search on the network, so that anybody nearby or even far away looking for a physician with a specific clinical interest can immediately find you. Use of the app is restricted to physicians and verified healthcare providers.


One of the central features of the app is secure text messaging among physicians. This feature is only available among members of Doximity. In contrast to standard SMS, messages are sent encrypted and archived, thus HIPAA compliant. Importantly, a return receipt is generated informing the sender what time the recipient read the message. As most practicing physicians are painfully aware, the current paradigm stubbornly remains the fax machine and pink message slips. For colleagues who communicate frequently, such as a specialist with a primary care physician or a teams of residents, this feature alone is a remarkable advance.

facilities, map view (hospitals).PNG

Other features include the ability to locate nearby pharmacies, imaging centers, hospitals and labs. Any of these can be added to your speed dial list. For physicians with whom you communicate frequently, you can also supplement their profile with their cell phone or back line numbers. Even easier is to include these data in your own “private” profile and then opt to share these with other physicians — again — similar to Facebook.

physician profile.jpg

If the above list of features sounds like the app and its back-end infrastructure were designed by a team with intimate knowledge of physicians’ needs, it is probably not a coincidence. Doximity was founded by Jeff Tangney, co-founder of Epocrates who was its president and COO until leaving in late 2009. The team includes physicians and developers and is advised by other Epocrates co-founders.

Of course, there are a few small glitches in this first version of the app. Despite being iOS 4.0 compatible, it does not always preserve screen state when fast switching apps. Registering for my Doximity account using the iPhone required me to enter information three times before I gave up and used the online portal via my computer. Also, it does allow the ability to add facilities to the speed-dial call list if the search function is used.

On the whole, however, Doximity is an impressive tool that shows the advantages of highly focused design and development. It is clear they have used some existing paradigms of social networking — but have also put in privacy safeguards that are essential for health care professionals.

Thus far Doximity seems to be much of its way toward achieving its goal of facilitating physician communication and practice-related information retrieval. Given the pedigree of its creators and lack of financial constraints, it should have a bright future.

Click HERE for our exclusive interview with Doximity CEO Jeff Tangney. Learn how he came up with the idea for Doximity and the vision propelling it.

Click HERE for Doximity 2.0 in iTunes.

For a quick run-through of Doximity features, check out this brief video:

*This blog post was originally published at iMedicalApps*

You may also like these posts

    None Found

Read comments »

Comments are closed.

Return to article »

Latest Interviews

IDEA Labs: Medical Students Take The Lead In Healthcare Innovation

It’s no secret that doctors are disappointed with the way that the U.S. healthcare system is evolving. Most feel helpless about improving their work conditions or solving technical problems in patient care. Fortunately one young medical student was undeterred by the mountain of disappointment carried by his senior clinician mentors…

Read more »

How To Be A Successful Patient: Young Doctors Offer Some Advice

I am proud to be a part of the American Resident Project an initiative that promotes the writing of medical students residents and new physicians as they explore ideas for transforming American health care delivery. I recently had the opportunity to interview three of the writing fellows about how to…

Read more »

See all interviews »

Latest Cartoon

See all cartoons »

Latest Book Reviews

Book Review: Is Empathy Learned By Faking It Till It’s Real?

I m often asked to do book reviews on my blog and I rarely agree to them. This is because it takes me a long time to read a book and then if I don t enjoy it I figure the author would rather me remain silent than publish my…

Read more »

The Spirit Of The Place: Samuel Shem’s New Book May Depress You

When I was in medical school I read Samuel Shem s House Of God as a right of passage. At the time I found it to be a cynical yet eerily accurate portrayal of the underbelly of academic medicine. I gained comfort from its gallows humor and it made me…

Read more »

Eat To Save Your Life: Another Half-True Diet Book

I am hesitant to review diet books because they are so often a tangled mess of fact and fiction. Teasing out their truth from falsehood is about as exhausting as delousing a long-haired elementary school student. However after being approached by the authors’ PR agency with the promise of a…

Read more »

See all book reviews »