Better Health: Smart Health Commentary Better Health (TM): smart health commentary

Article Comments

Who Has The Social Health Stage?

Meetings centered on social health are becoming popular. Everyone wants a piece of the pie as the demand for face-to-face dialogue grows.  But this raises an interesting question: Who owns the social health conversation? In other words, who decides where, when and what to talk about?  And who speaks? Who, after all, is in charge?

Online no one owns anything.  Everyone has the stage. Your platform and reach are determined by your credibility. But the relationships and power positions that evolve in the virtual world may not extrapolate to the real world. There are different forces in play. 

Offline, ownership of the message is more complex.  Meetings need physical space, podiums and perspiring pitchers of ice water. Someone has to put the money down to rent the space and let everyone know it’s going to happen. 

And the reality is that in an 8-hour meeting only a limited number of people can stand at the podium. An agenda must be set. Those who set that agenda control the direction of the conversation during that brief moment in real time. So meetings are biased by those who create them. There’s no way around it.

As the online health conversation grows and extends to the real world, expect ego and politics to become more evident in the struggle for attendees.

Who will run the most relevant meeting for social health?  Will there ever really be a SXSW of health? Is TED the model?  Does the social health consumer only want un-conferences?  And who are the real thought leaders in this space?

In the end, the market is smarter than the crowd.  I believe remarkable, innovative content and format will
determine where the smartest people convene offline.

*This blog post was originally published at 33 Charts*

You may also like these posts

    None Found

Read comments »

Comments are closed.

Return to article »

Latest Interviews

IDEA Labs: Medical Students Take The Lead In Healthcare Innovation

It’s no secret that doctors are disappointed with the way that the U.S. healthcare system is evolving. Most feel helpless about improving their work conditions or solving technical problems in patient care. Fortunately one young medical student was undeterred by the mountain of disappointment carried by his senior clinician mentors…

Read more »

How To Be A Successful Patient: Young Doctors Offer Some Advice

I am proud to be a part of the American Resident Project an initiative that promotes the writing of medical students residents and new physicians as they explore ideas for transforming American health care delivery. I recently had the opportunity to interview three of the writing fellows about how to…

Read more »

See all interviews »

Latest Cartoon

See all cartoons »

Latest Book Reviews

Book Review: Is Empathy Learned By Faking It Till It’s Real?

I m often asked to do book reviews on my blog and I rarely agree to them. This is because it takes me a long time to read a book and then if I don t enjoy it I figure the author would rather me remain silent than publish my…

Read more »

The Spirit Of The Place: Samuel Shem’s New Book May Depress You

When I was in medical school I read Samuel Shem s House Of God as a right of passage. At the time I found it to be a cynical yet eerily accurate portrayal of the underbelly of academic medicine. I gained comfort from its gallows humor and it made me…

Read more »

Eat To Save Your Life: Another Half-True Diet Book

I am hesitant to review diet books because they are so often a tangled mess of fact and fiction. Teasing out their truth from falsehood is about as exhausting as delousing a long-haired elementary school student. However after being approached by the authors’ PR agency with the promise of a…

Read more »

See all book reviews »