June 25th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Book Reviews, Opinion
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If you want to see the difference between how doctors and patients think, read Jerome Groopman’s “How Doctors Think” and Thomas Goetz’s “The Decision Tree.” The contrast is striking.
“How Doctors Think,” while offering a comprehensive review of the cognitive missteps made by physicians, is terminally physician-centric in its analysis of the relationship we share with patients. “The Decision Tree,” while offering a novel blueprint for self-reliance in health, seems almost sheepish in its recognition that physicians are even really that important. The muted physician cameos of “The Decision Tree” stand in stark contrast to Groopman’s Harvard-trained masters of the universe. Read more »
*This blog post was originally published at 33 Charts*
June 24th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Opinion
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I recently wrote about why doctors don’t use LinkedIn. While the post intended to break down why doctors weren’t inclined to use LinkedIn, I never meant to suggest that it can’t be helpful for practicing physicians.
Enough people messaged me and commented that I feel I should address the issues of doctors and LinkedIn with a broader perspective. So how could LinkedIn be important for the average physician?
1. Dig your well before you’re thirsty. I remember reading Harvey Mackey’s book back in the day which suggested that you should always have options lined up in the event that things don’t work out. Times are definitely changing. Different practice environments and models of care may favor those with an unusual element to their background. The evolution of the healthcare environment may force you to change what you do. Think about your skill sets and what you’ve accomplished — how does that define you? LinkedIn is a good place to showcase that part of you.
2. LinkedIn is one element of your digital footprint that you control. Too many physicians are not concerned with their professional digital footprint. That is, the record of stuff that appears when you conduct a vanity search on Google or Bing. In fact, it’s been suggested that Google has replaced the CV. When I search myself I find interviews and keynotes long forgotten that never made my CV. And unlike other searchable sources, the information on LinkedIn in in your control. Think about LinkedIn as home plate for your personal brand. If you don’t think of yourself as a personal brand, perhaps you should. LinkedIn will force the issue for you. Read more »
*This blog post was originally published at 33 Charts*
June 17th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, News, Opinion
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Apparently the New England Journal of Medicine was listening yesterday when I suggested to an audience in Chicago that the way to a doctor’s heart is through his smartphone. The NEJM This Week iPhone App went live this morning on iTunes and it’s worth a look.
The App offers four pages covering articles, images, audio and video. According to Toby Plewak, NEJM’s Manager of Product Development, the article page covers most everything available through the print/web version as well as all of the “online first” (early release) articles for the current week. The only articles excluded are those that can’t be delivered effectively on the iPhone.
I just listened to the NEJM This Week audio summary and it’s beautiful (I know what I’ll be doing during my drives to the Texas Medical Center.) Read more »
*This blog post was originally published at 33 Charts*
June 15th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, News, Opinion
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If you’ve come to believe that physicians and social networks aren’t a good combination, check out this teaser from the up-and-coming physician network, iMedExchange.
While facilitated physician networks have been a difficult sell, iMedExchange appears to be delivering a fresh, expandable, next-generation platform that will offer real value for discerning doctors.
iMedExchange went into expanded beta beginning yesterday. If you were an iMed user before, watch your inbox and give it a test drive. Keep an eye on this one. I’ve had a look. It’s very nice and I understand the best is yet to come.
*This blog post was originally published at 33 Charts*
June 8th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Opinion
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Where are the doctors on LinkedIn? If you spend any time there, you’ll find that we are few and far between. Sure, there are the entrepreneurs, the physician executives, and the social wonks, but not many practicing physicians. Why not?
1. Physicians are hyperlocal. Most MDs live and work in relatively small, geographically defined locations. Their success is sustained through word of mouth and the cultivation of a limited number of personal relationships. The average practicing physician has no need to sell himself beyond his local market. The depth of their bio is irrelevant to their local success.
2. Physicians are static. Once established, physicians aren’t likely to pick up and move as other professionals might need to do. Many physicians spend their careers in a couple of locations. Hustling for the next level isn’t how doctors think. Read more »
*This blog post was originally published at 33 Charts*
