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Men Are From Mars, Sales Ladies Are From Venus

pantyhoseThe prospect of standing in a small booth on a cement floor for 5 days led my husband and me on a quest for cushioned shoes. We found a local department store near our hotel and proceeded to purchase what we hoped would protect us from inevetable foot and back pain.

Since I chose flat dress shoes, I also needed some knee-high stockings to prevent blisters. Hubby exhibited all of the normal male signs of discomfort as I asked him to join me in the hosiery department. He listened quietly as the sales lady walked me through the stocking “decision tree” – color, thickness, pattern, price were all part of choosing the appropriate stocking.

I navigated my way towards a sheer option without too much difficulty and was about to check out when my husband whispered quizzically in my ear,

“What’s a rain forest stocking?”

My mental cogs and wheels turned furiously as I tried to determine the correct answer.

“Honey, I have no idea what that is. Why do you ask?”

“Well, the sales lady kept asking you if you wanted sheer or rain forest stockings…”

I burst out laughing.

“Um… she was saying, ‘sheer’ or ‘reinforced’ toe stockings, I think.”

I suspect my husband will never accompany me to the hosiery department again.

HIMSS: A Star Trek Convention Without The Costumes?

My husband Steve and I are at the HIMSS (Healthcare Information and Management Systems Society) conference in Chicago. There are about 30,000 attendees this year and the event is being promoted on billboards around the city and in hotels within a 3 mile radius of McCormick Place. Since President Obama has set aside 20 billion dollars for electronic medical records creation and adoption, members of HIMSS have responded with jubilation (and perhaps even some salivation).

The HIMSS conference might strike outsiders as a kind of Star Trek convention without the costumes. The 881 exhibitors in attendance range from health technology giants like GE, Philips, and IBM to small EMR start ups and software engineering companies to facilitate patient care. There is even a “village” on the convention center floor devoted to demonstrating inter-operability of data systems. Standards organizations like NIST, non-profits like CAQH, and government agencies like the CDC are aggregated together at booths on a huge blue carpet – all working together to share information in formats that their computers can all recognize.

As I looked out on this sea of exhibits, the size and scope of the healthcare industry really struck me. I had been to medical conventions at McCormick place before (the AAFP meeting was there last year, for example), but this time it was filled, floor-to-ceiling, with companies that were not (with few exceptions) hospitals, provider groups, pharmaceutical companies or insurers. Instead, this was an entire additional array of companies, all making a living on healthcare.

The exhibit hall opens today at 2pm, and I’ll be at the conference through April 8th, blogging and Twittering (follow me on Twitter here) my thoughts and discoveries. I’ve got my dark suit, comfortable shoes, and pocket protector in place.

May we all live long and prosper.

Book Review: Triumph Of The Heart, The Story Of Statins

Triumph of the Heart, as its name does not suggest, is about science. The book’s author, Jie Jack Li, is a medicinal chemist who meticulously reviews the history relevant to the discovery of lipid-lowering drugs. He spares no details, even recounting the amusing quarrels and quirks of the scientists engaged in the “apocryphal showdowns” leading to the manufacture of cholesterol in a laboratory.

The personalities of the various scientists and Nobel laureates described in the book are highly entertaining. From beating one another with umbrellas, to insisting on wearing blue clothing only, to egos so large and unappealing as to empty an entire academic center of all its promising young recruits, one has the distinct impression that brilliance does not go hand-in-hand with grace.

That being said, each of these scientists did seem to share a common approach to research: carefully testing hypotheses, repeating peer study results to confirm them, and patiently exploring complex biochemical pathways over periods of decades. The physicians, physicists, and chemists showed an incredible ability to doggedly pursue answers to specific questions – understanding that the results might influence human health. But even more importantly, they were each willing to invest their careers in analysis that may never lead to anything more than a dead end. In fact, the book is full of examples of great ideas, developed over decades, that did not lead to a marketable drug. In some cases the research was halted due to lack of efficacy, in others political forces or personal whims influenced the course.

What strikes me about the scientists described in Triumph of the Heart, is how rare it is nowadays for people to have the sort of patience required for laboratory work. In an age where kids suffer from iPhone and video game addictions, young adults expect a relaxed work environment with high salaries and no accountability, and adults are flummoxed by stores that are not open 24 hours… who has time for the hard work of science? Even The Onion, my favorite spoof newspaper, mocks modern attention spans calling science “hard.”

Triumph of the Heart is about much more than the discovery and development of statins. It traces the historical development of the first antibiotics, pain medicines, diuretics, and steroids, the rise, fall and merger of drug companies, patent wars, the unethical conduct of some researchers, and the financial pressures that shaped the industry, both in the U.S. and abroad. Other than Mr. Li’s inability to resist his chemist’s urge to delve into advanced concepts in organic chemistry (around mid-book) as a physician I found Triumph of the Heart to be quite interesting, and well researched.

The most important take away, however, is that science is about hard work, attention to detail, innovative thinking, advanced analytic skills, serendipity, and the patience of Job. Triumph of the Heart reminds us all what good science is about, and how life-saving discoveries are made.

Sedentary Kids: The Funniest Public Service Announcement (PSA) Video EVER

This is the funniest public service announcement I’ve seen in as long as I can remember. Congratulations to the creative communications team at the American Academy of Orthopaedic Surgeons for putting this together!


© American Academy of Orthopaedic Surgeons

Back story: I met Sandra Gordon, Director of Public Relations, at the AMA Medical Communications Conference (where I was faculty) and where she presented this video. After the show I approached her to say how surprised many of us were that Orthopaedic Surgery was leading the way in creative PR – and that it was quite unexpected. The PSA had almost a hint of Monty Python humor to it.

She responded with out batting an eye: “Nobody expects the Spanish inquisition!”

How cool is Sandra?!

The Friday Funny: Cardiac Defibrillation

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