July 22nd, 2011 by BarbaraFicarraRN in Opinion
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Recently, I had the pleasure of being surrounded by brilliant health care thought leaders. First, I delivered a social media presentation at the Eyeforpharma conference. Secondly, I sat in the audience at the Social Communications and Health Care 2011 conference to listen to others present on social media, and participate in a round-table discussion on social media.
It’s clear from the personal discussion that followed with folks from the pharma industry, medical device companies, and hospitals, that they understand the need for social media (or social networking), but they are cautious to dive in.
A few concerns I’ve heard: “social media can be paralyzing,” “senior leadership in the pharma industry is looking for the FDA to make decisions because it’s such a highly regulated industry,” and “it’s still so new, what’s the ROI?” Concerns are real; however there will always be concerns and questions. Sometimes, the best approach is to just dive right in.
The brilliant reason to dive deep into the social media health space is Read more »
*This blog post was originally published at Health in 30*
July 14th, 2011 by Bryan Vartabedian, M.D. in Opinion
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It’s the age of medical disconnect.
The disconnect describes the emotional and intellectual detachment that physicians feel from their patients and patients from their doctors. This disconnect is the result of a confluence of factors, some from within the profession itself, others are more broadly social and economic.
To understand the disconnect you need look no further than your neighbor or your parents. Dissatisfaction is evolving as the norm. Patients feel increasingly marginalized in their experiences with physicians. Shrinking length of visits, indifferent attitudes, poorly coordinated evaluations, difficulty obtaining test results, an institutional feel to the patient experience, and the overall sense of not feeling at all important.
The truth is that many of us are really not aware of the disconnect. Most of us have been born into a system of dysfunctional provider relationships and we know nothing else. As physicians we’ve been trained to be detached. As patients we’ve been conditioned to live happily detached.
Of course there are plenty of physicians who Read more »
*This blog post was originally published at 33 Charts*
July 8th, 2011 by Bryan Vartabedian, M.D. in Opinion
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It’s the cusp of a new medical year and there’s no shortage of advice on how to succeed as a house officer. The White Coat Underground and Wes Fisher will put you in the right direction. And I love Mary Brandt’s Advice for New Interns.
But just a couple of more points to keep in mind:
Keep your options open. Medicine is changing quickly. You’ll start your career training as a 20th century doctor and retire in a place none of us can imagine. Your ultimate success will be determined by your ability to adapt to a shifting foundation. Keep an open mind.
Quiet your fingers. You are the first generation to have publication tools that make it dangerously easy to breach your patient’s trust. Keep their business off the public forums. Better yet, find a way to apply all this wonderful technology to really move the chains forward. Read more »
*This blog post was originally published at 33 Charts*
June 30th, 2011 by Bryan Vartabedian, M.D. in Opinion
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There’s a temptation to think of Twitter as it once was. As recently as 3 years ago there were very few physicians using Twitter. Early physician adopters enjoyed a tighter experience than today. Everyone followed everyone and actually finding another doctor was cause for celebration. It was a cocktail party – less a tool as much as a place to goof off. It was easier in many respects.
But Twitter seems to be evolving from a curious toy to a more focused space of sharing among the like-minded. I see new docs play out this broader evolution of Twitter: near obsessive early preoccupation gives way to the question of how it can actually work for them. Experimentation with relationships gives way to connections that are more likely to give us what we really need.
We’ve hit a point where many physicians on Twitter are looking beyond the cocktail party. There are simply too many of us. As a consequence of nothing other than our numbers, we’re increasingly divergent. Values, interests, and motivations vary – we gravitate to the like-minded. In some respects Twitter’s evolving practicality is a good thing. But it comes with a cost. I don’t know how and if it can be countered.
As much as Twitter is different now compared to 3 years ago, don’t get used to it. Things never stay the same.
*This blog post was originally published at 33 Charts*
June 16th, 2011 by Bryan Vartabedian, M.D. in Opinion
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This post from Kelly Young on Howard Luks’ blog asks when patients cross the line with respect to their own advocacy. It’s worth a peek.
The question of boundaries between doctor and patient is interesting. All of my patients are empowered in some way. The extent and level of that empowerment is personal. On our own there are few lines and little with respect to boundaries. We have effectively unlimited access to information and resources. And how far we go to look after ourselves and our kids has few limits.
But when we enter into a relationship with a provider, we’re no longer alone. It’s unreasonable for a provider to tell a patient Read more »
*This blog post was originally published at 33 Charts*
