The Speech Production and Articulation Knowledge Group at the University of Southern California (USC) works on very interesting projects. If you’ve ever wondered what an MRI of vocal performance might look like, this is it. From USC:
This video illustrates real-time MRI of vocal performance. It includes examples from a soprano and an emcee/beatboxer. This video was featured at the Sounds and Visions Session of the International Society for Magnetic Resonance in Medicine (ISMRM) Scientific Sessions, May 2006, Seattle.
So I’m calling a referring physician’s office the other day when their telephone answering message puts me on hold. And wouldn’t you know it — Kelly Clarkson was blasting in my ears. When the doc came on the phone, I asked him if he was a Kelly Clarkson fan. He had no idea what I was talking about.
But it got me thinking. So I asked him how their office chose their telephone answering message. He said he didn’t know. He figured the music was being fed from a local radio station.
You may not realize it, but having a well-thought-out telephone answering message can be a vitally important part of a doctor’s business. It’s the first contact patients and colleagues have with an office. It sets the first impression.
I’m sure there are consultants out there who get paid a lot of money to teach this stuff. Should you have hip hop music? Big band music? Perhaps a little disco? Maybe some talk radio? How do you decide what type of telephone answering message to set up in your office?
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