Growing Your Practice With Ancillary Services: Why It’s A Bad Idea
I’m just about through with the magazine Medical Economics. I’ve been a devoted follower ever since residency, when I used to find the occasional dollar bill stuck somewhere in one of the back pages. But now it seems that each issue is just more of the same old stuff.
Take the cover story of the current issue: “Grow Your Practice with Ancillaries,” such as labs, x-rays, behavioral health interventions, cosmetic services, and selling stuff. All the things they suggest fit neatly into one of three categories:
- Things you should already be doing (whether or not you’re getting paid appropriately for them)
- Things you shouldn’t be doing, and
- Things no one should be doing.
The behavioral intervention discussed most often in this context is obesity counseling something all doctors should already be doing. Unsurprisingly, Read more »
*This blog post was originally published at Musings of a Dinosaur*
