February 13th, 2010 by PhilBaumannRN in Better Health Network, Opinion
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The Pharmaceutical industry has effectively made a mockery of itself with television advertising (harsh assessment, I know, but bear with me). In the late 1980s – 30 years after television advertising was figured out – Pharma finally jumped into the game after regulatory constraints were lifted. Some of it worked – but mostly, the efforts just amplified the industry’s public relations comorbidities.
I actually believe that the industry could learn a few things in this video I came across. It’s a road safety advertisement and it brilliantly weaves together a simple idea with visual and emotional vigor. Read more »
*This blog post was originally published at Phil Baumann*
February 9th, 2010 by PhilBaumannRN in Better Health Network, Opinion
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- Image via Wikipedia
Was your company blogging ten years ago? If not then why? Google made it easy for you and now you’ve lost ten years of priceless link juice. Given the fragmentation of media in the last ten years, it’s clear now just how relatively little work you actually had to do back then. But that’s in the past. Still, I have bad news for you: what you have to do now is far harder than it was ten years ago. Let me explain.
CONTENT FRAGMENTATION AND SOCIAL DISTORTION
As the Web expands and proliferates novel media, messaging becomes increasingly diffuse and fragmented. The Web creates new opportunities and destroys old standards. It disrupts communication patterns, rattles social structures and ruptures attention spans. Ten years ago, you could leverage your audience-building skills for acquiring and retaining customers. You could even have learned and mastered a skill which traditional marketing didn’t really demand: conversational aptitude. Read more »
*This blog post was originally published at Phil Baumann*
February 2nd, 2010 by PhilBaumannRN in Better Health Network, Opinion
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Do “normal” people – patients, doctors, nurses, pharmacists, life scientists, etc – follow Big Pharma on Twitter? I’ve long had a hunch that most of the followers (and by followers I mean people who are actually paying attention) of Pharma accounts are primarily consultants, marketers, PR pros, social media evangelists and others interested in Pharma’s use of the Web (including myself).
So I decided to gather the key words in the profiles of a select group of Pharma companies. I used the service TwitterSheep to generate tag clouds of these profiles. This isn’t a purely scientific approach, but it’s reasonable enough to provide some insight into whose following Pharma. My friends Silja Chouquet (@Whydotpharma) and Andrew Spong (@AndrewSpong) each provided great insight into Pharma and Twitter. You can read their posts here and here, respectively.
Based on the tag clouds, here are the top ten key words in the profiles of followers of selected Pharma companies: Read more »
*This blog post was originally published at Phil Baumann*
January 31st, 2010 by BarbaraFicarraRN in Better Health Network, Health Tips
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A Spoonful of Medicine: Not a good thing
A recent study in the Annals of Internal Medicine found that people who use a kitchen spoons to pour liquid medicine aren’t getting the right dosage. Here’s what to use to get it right.
Use your kitchen spoon for food, not to measure medicine
Measuring Precisely is Vital
Ask any pastry chef or professional baker, and they’ll tell you that using exact measurements in baking is critical for a successful end product. Read more »
*This blog post was originally published at Health in 30*
January 17th, 2010 by Berci in Better Health Network, News
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In many countries, prescription drug advertising is banned, but pharma companies can still give little gifts to doctors. Now a Spanish blog covers, as reported by Advertising in Health, a lot of gadgets and gifts which sometimes are quite weird or have no functionality.
And if you think doctors are fed up with these, just take a look at the two videos below. The first one becomes interesting at 0:35.
Read more »
*This blog post was originally published at ScienceRoll*
