Google Study: How Do Physicians Use The Internet?
In November 2009 Hall & Partner published a study sponsored by Google titled “Connecting with Physicians Online.” (Here’s the webinar on YouTube and here’s the PDF of the presentation.)
The study’s aim was to better understand how physicians use the internet in their clinical practices. As you’d expect from a study sponsored by Google, it was particularly focused on how physicians use search.
The study surveyed 411 physicians from a range of specialties (PCPs, endocrinologist, cardiologists, psychiatrist) and with a range of experience (2 – 30 years in practice) on their use of the internet in clinical practice. Additionally, various clinical scenarios were presented designed to mimic actual situations the physicians might encounter. Read more »
This post, Google Study: How Do Physicians Use The Internet?, was originally published on Healthine.com by Joshua Schwimmer, M.D..
