Andrew takes you behind the scenes of what health information people are searching for online, and how we know:
Popular Health Search: Your Doctor’s Name from Patient Power® on Vimeo.
*This blog post was originally published at Andrew's Blog*
Turning to friends for online information is the hot topic within the Web world, and in Monday’s New York Times Technology and Business section, Jenna Wortham writes about how “Search Takes a Social Turn.”
Online sites are taking notice of what people like. Web companies are trying to make searching online for information more useful by tapping into the inner thoughts of what people like:
After a decade when search engines ruled supreme — tapping billions of Web pages to answer every conceivable query — many people now prefer getting their online information the old-fashioned way: by yakking across the fence.
Turning to friends is the new rage in the Web world, extending far beyond established social networking sites and setting off a rush among Web companies looking for ways to help people capitalize on the wisdom of their social circles — and to make some money in the process.
Listening and communicating
Listening and communicating with our friends can prove to be invaluable at times, and often they are our springboards for sharing our latest woes or trumpeting our successes. Whatever the case, friends are ruling the social networking world and frankly their opinion matters. Friends can be invaluable, and the geniuses behind new technology companies are taking notice and creating online sites focused on what friends are sharing with friends. Read more »
*This blog post was originally published at Health in 30*
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