March 17th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Opinion
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The time is approaching when businesses will want to capture the eyes and minds of physicians in the social world. Throwaways and mailouts will give way to more current channels of communication. Friends in the health
industry ask how they should connect with physicians using social media channels.
The rules really aren’t much different but here are a couple of things the consultants will never tell you:
I’m not on Sermo. While Sermo and Ozmosis may seem like obvious targets, physician specific verticals are tricky. The road to the successful physician network is littered with the skeletons of startups who went broke trying to capture our eyeballs. While its hard to ignore Forrester’s bullish analysis of services like Sermo, I don’t
expect the enthusiasm to be sustained. Look to the next iteration of IMedExchange to possibly be a game changer
in this area. Until then, the connectors who are going to get you where you want to go aren’t necessarily hangin’
with other doctors. They’re found in the wild. Read more »
*This blog post was originally published at 33 Charts*
March 16th, 2010 by DrWes in Better Health Network, Health Tips
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With the explosion of social media, I am amazed at how many cardiologists I encounter who know little to nothing about blogs, Twitter, Facebook, Google Buzz and the like. “I’m too busy.” “Who has time for that stuff?” “I wouldn’t have time for anything else.” “How can I possibly keep up?”
And yet today, as more and more patients reach out to the web to find medical information or, more importantly, their doctor, physician specialists of all types should probably be asking, “Can I afford to not be connected with social media in one way or another?”
Google yourself. Read more »
*This blog post was originally published at Dr. Wes*
March 15th, 2010 by PhilBaumannRN in Better Health Network, Opinion
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I don’t agree with the first thesis of the Cluetrain Manifesto which asserts: Markets are conversations. There’s a measure of truth to it, but it’s an assertion that can lead marketers down a narrow path that obstructs a larger view of the possibilities of media. If markets were indeed conversations, then we all could get rich just by conversing. No, leading an audience is what gets things done – conversation is simply a bonus feature of a two-way Web.
I need to make my point in the flesh. So here I am, presenting an elucidation of my thesis: Audiences are strategic imperatives [link to video if you can’t see the embed is here]: Read more »
*This blog post was originally published at Phil Baumann*
March 14th, 2010 by Berci in Better Health Network, News, True Stories
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I have many reasons to use Twitter. One of them is that it’s quite easy to get feedback from doctors who also use Twitter for communication. Now one of my stories was featured in the New York Times.
Some people are even using Twitter for more urgent questions. Bertalan Meskó, a medical student at the University of Debrecen in Hungary, wrote a post about a patient with mysterious symptoms: “Strange case today in internal medicine rotation. 16 years old boy with acute pancreatitis (for the 6th! time). Any ideas?”
Within hours, specialists worldwide had responded, suggesting gallstones, lupus or growths on the pancreas. One of the suggestions helped the doctors with a diagnosis.
“It would have been impossible to find that specialist through e-mail, because we had no idea who to contact,” Mr. Meskó said.
*This blog post was originally published at ScienceRoll*
March 10th, 2010 by Berci in Better Health Network, News
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You have probably heard about the Food and Drug Administration Social Media Hearing that took place last November focusing on how FDA-regulated products should use internet and social media for health-related communications. It also has an own, properly designed, online presence including Twitter streams and partners.
A week ago, I had a chance to attend a lively discussion focusing on this issue in the virtual realm of Second Life moderated by Patricia F. Anderson. I’ve seen numerous conferences in Second Life and this one was again a nice example that virtual environment is still useful when people from around the world would like to gather around and watch a presentation, then discuss it. Read more »
*This blog post was originally published at ScienceRoll*
