February 5th, 2010 by Dr. Val Jones in Humor, Medblogger Shout Outs
2 Comments »
Blog connoisseurs know that certain authors have an almost formulaic approach to provocation. In this hilarious description of a “typical incendiary blog post” (thank you, Chris Clarke) readers will learn just how predictable some blogs (and their comment sections) really are. For the record, we don’t publish such posts at Better Health… just ones that make fun of them.
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This sentence contains a provocative statement that attracts the readers’ attention, but really only has very little to do with the topic of the blog post. This sentence claims to follow logically from the first sentence, though the connection is actually rather tenuous. This sentence claims that very few people are willing to admit the obvious inference of the last two sentences, with an implication that the reader is not one of those very few people. This sentence expresses the unwillingness of the writer to be silenced despite going against the popular wisdom. This sentence is a sort of drum roll, preparing the reader for the shocking truth to be contained in the next sentence.
Read the rest of this post at Coyote Crossing
here.
February 2nd, 2010 by PhilBaumannRN in Better Health Network, Opinion
2 Comments »
Do “normal” people – patients, doctors, nurses, pharmacists, life scientists, etc – follow Big Pharma on Twitter? I’ve long had a hunch that most of the followers (and by followers I mean people who are actually paying attention) of Pharma accounts are primarily consultants, marketers, PR pros, social media evangelists and others interested in Pharma’s use of the Web (including myself).
So I decided to gather the key words in the profiles of a select group of Pharma companies. I used the service TwitterSheep to generate tag clouds of these profiles. This isn’t a purely scientific approach, but it’s reasonable enough to provide some insight into whose following Pharma. My friends Silja Chouquet (@Whydotpharma) and Andrew Spong (@AndrewSpong) each provided great insight into Pharma and Twitter. You can read their posts here and here, respectively.
Based on the tag clouds, here are the top ten key words in the profiles of followers of selected Pharma companies: Read more »
*This blog post was originally published at Phil Baumann*
February 1st, 2010 by RyanDuBosar in Better Health Network, News
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Generation Y medical students are supposed to be the tech-savvy ones. As it turns out, they may be more familiar with Facebook than with the electronic health records they’ll likely use in their medical practice. (Modern Physician, free-registration required)
Educators at the University of Illinois at Chicago College of Medicine assessed nearly 190 fourth-year medical students on their use of EHRs during a mock encounter simulating a cancer patient hospitalized with complications from chemotherapy.
Students were scored on their ability to find information crucial to the patient’s case within the EHR and their ability to analyze the EHR without alienating the patient. While most couldn’t access the information, they did interact with the patients face-to-face and even explained when they looked away to the computer.
Following more research, the school may incorporate class work on using EHRs.
*This blog post was originally published at ACP Internist*
January 26th, 2010 by PhilBaumannRN in Better Health Network, Expert Interviews, Opinion
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Do you advertise on your social networks? You might not think that you do, but every time you tweet or update your status on Facebook or post a picture to Flickr, you’re advertising – perhaps not with commercial or self-promotional intent, but you are advertising something: an item of news, a humorous post or a moment from your vacation. I don’t believe that Advertising is bad; but there is bad advertising, the kind that pointlessly interrupts and annoys and leads to no action.
As the Web expands and evolves from a tangle of static web pages towards social and real time streams, Advertising will need to evolve into a suppler and friendlier animal. Google may have perfected Advertising on the traditional web platform, but the door is open to new players who can socialize advertising. It’s not an easy task: the bull’s eye of targeting customers is getting tinier everyday. Enter MyLikes, a start up which has taken on the task of helping advertisers reach their base. Read more »
*This blog post was originally published at Phil Baumann*
January 24th, 2010 by Peggy Polaneczky, M.D. in Better Health Network, News, True Stories
2 Comments »
Bayer Pharmaceuticals, the maker of the Mirena IUD, has teamed up with the Mommy marketing site “Mom Central” to sponsor house parties to sell women the Mirena IUD.
According to a warning letter sent to Bayer by the FDA about the worded content of the events –
The Mirena program is a live presentation designed for a consumer audience of “busy moms.” The program is presented in a consumer’s home or other private setting (e.g. private restaurant party) by a representative from Mom Central (a social networking internet site) and a nurse practitioner (Ms. Barb Dehn). The Mirena program submitted to FDA also references a presentation given by a fashion stylist (Ms. Angela Hastings) that immediately follows Ms. Dehn’s presentation regarding the use of Mirena. The script of Ms. Hastings’ presentation regarding fashion tips was not submitted to FDA.
The events start with an intro by a Mom Central rep – Read more »
*This blog post was originally published at The Blog that Ate Manhattan*
