January 2nd, 2012 by PreparedPatient in Opinion
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“We’re Listed With the Plumbers Now”
Angie’s List can help you locate a reputable handyman. Yelp can push you in the direction of the perfect restaurant for your anniversary dinner. Amazon’s consumer reviews can even help you choose the TV that will fit in the corner of your den. So why wouldn’t you turn to the Internet to find your next doctor?
39-year-old Jennifer Stevens did just that when she needed an obstetrician for her first child. Not wanting to reveal her pregnancy too soon by asking friends for suggestions for a good OB, she turned to the Web for more information on potential physicians. She soon found that a lot of the information she needed to make this important decision was missing. “A lot of sites gave stars, but I didn’t really know what those stars meant. I just wasn’t comfortable picking an OB based on that kind of vague information,” she said.
Lindsay Luthe, a 30-year old Washington, D.C. resident, consulted the popular ratings website Yelp after asking her friends to recommend a physician. “I perused the reviews for this particular doctor and saw how positive they were. Those reviews, combined with my friend’s personal recommendation, led me to make an appointment with the doctor. I think I even used the contact info on the Yelp page to call the office,” she said.
The success of physician ratings websites—such as HealthGrades, or RateMyMD, among many others—has been mixed. Read more »
*This blog post was originally published at Prepared Patient Forum: What It Takes Blog*
August 17th, 2011 by Jessie Gruman, Ph.D. in Opinion
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“Most physicians are competent and able to take care of most of the problems patients present with. The standards for getting into medical school are high and for getting out are higher. I think this call for patients to become experts in picking their doctors is overstated.” – David Rovner, MD, Professor Emeritus, Michigan State University
Most? What does “most” mean? Can most doctors treat me for the flu? How about pancreatic cancer? Must I conduct the same type of research to choose a doctor to set my broken arm that I do to find one to treat my mom’s congestive heart failure? Is the same level and type of research necessary to find a good surgeon as for a primary care clinician? Read more »
*This blog post was originally published at Prepared Patient Forum: What It Takes Blog*
May 8th, 2011 by Bryan Vartabedian, M.D. in Opinion
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Doctors are preoccupied with consumer review sites and the potential for bad press. Often the first impulse is to put the law on your side. Consider, for example, Dr. Kimberly Henry, cosmetic surgeon who last year initiated legal action against at least 12 reviewers from sites such as Yelp.com and DoctorScorecard.com.
While she may feel some sense of satisfaction in her quest for justice, I’m guessing many read the reviews to see what the fuss is all about.
Actions like these reflect a fundamental misunderstanding of modern reputation management. Physicians who react against patient dialog should understand the Streisand Effect. The Streisand Effect is an online phenomenon in which the attempt to remove or hide information is met with the unintended consequence of greater attention.
Instead of a prohibitive, reactive position against patient comments, doctors should consider a preemptive, proactive approach to dialog. Andy Sernovitz had it right when he suggested, ‘the solution to pollution is dilution.’ Work for good ink. It’s hard to get worked up about 10 poor reviews when you have 350 great reviews.
When physicians take action against patient reviews or even work to prevent reviews they raise a glaring red flag. We’re unlikely to win the battle against public dialog.
*This blog post was originally published at 33 Charts*
