October 4th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Health Policy, Opinion
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Patients are the new darling of the medical-industrial complex. If you look around you will see patients advocating for one another. If you click a little closer you’ll find some with relationships to industry.
It makes perfect sense that the manufacturer of a drug or medical device would want the blessings of our nascent cybercelebs. Some want genuine patient input. Some, however, want to curry their favor. Chock up influence of the patient population as evidence of social health’s evolving maturity.
A couple of questions:
- Will industry be required to publicly list monies used for sponsorship, travel and swag support of high profile patients in the social sphere?
- Should high visibility patients who serve as stewards and advocates disavow themselves of contact with pharma just as many academic medical centers have begun?
As is often the case, I don’t have an answer. I’m just raising the questions. Read more »
*This blog post was originally published at 33 Charts*
September 29th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Health Policy, Opinion, True Stories
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I had lunch with a group of physicians recently, and along for the ride was a college student thinking of applying to medical school. When talking about the future, I suggested that the work of a physician 30 years from now will be hardly recognizable to today’s physician. Everybody disagreed and the student was confused. There was a lot of denial and myopic rationalization.
But I can’t blame them, really. Most of us see what’s immediately changing in our day-to-day work and the bigger picture gets lost. For most of us, the role of the physician is hard to see for anything other than it always has been. Most live and work as the self-determined independent care coordinator, reactively working to treat disease just as its been done for over a century. But change is happening around us. Read more »
*This blog post was originally published at 33 Charts*
September 23rd, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Health Policy, Medblogger Shout Outs, Opinion, Quackery Exposed, True Stories
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I don’t think doctors should be socially anonymous. We need to be seen. Here’s why going underground isn’t good policy for physicians:
Anonymity makes you say stupid things. When you’re shouting from the crowd it’s easy to talk smack. Come up to the podium, clear your throat, and say something intelligent. You’re a physician, not a hooligan.
It’s 2010: Anonymity died a long time ago. You think anonymity offers shelter? You’re funny, you are. Anonymity is a myth. You can create a cockamamie pseudonym, but you can’t hide. And if I don’t find you, the plaintiff attorneys will. They found Flea.
Being a weanie is no excuse. Just as you’re unlikely to consult a lawyer before speaking at a cocktail party, commenting as Dr. You is unlikely to kill you or land you in court. Just a few pointers: Don’t talk about patients, help people out, and be nice. Trust me, I’m a doctor. Read more »
*This blog post was originally published at 33 Charts*
September 18th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Opinion, True Stories
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When it comes to the social media landscape, doctors are scarce. Few on Twitter and fewer with blogs. Maybe we’re socially lazy. Or maybe we’re just taking it all in.
Mitch Joel of Six Pixels of Separation caught my eye last week with his article “In Praise of Lazy” and reminded me that despite the how we may want to see things, most of us aren’t interested in creating content. In fact, he describes a 1 percent rule — only 1 percent of the audience will take time to actually create content.
I suspect that if we were to take the time and do the survey properly, we would find that physicians too are largely new media consumers — or spectators, joiners or collectors in the Forrester sense of the word. Physicians, in fact, might adhere to something of a 0.1 percent rule. Like Peter Sellers as “Chance the Gardner” in the 1979 classic, Being There, we “like to watch.” Read more »
*This blog post was originally published at 33 Charts*
September 13th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Medblogger Shout Outs, News, Opinion
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Last week Michael Arrington wrote an important piece in Techcrunch, “Blogging and Mass Psychomanipulation.” It details how as bloggers we play to our readers for positive regard. We give ‘em red meat.
I think there’s social health psychomanipulation. Many of us indulge the obvious social health memes. We universally bash pharma, blindly buoy the empowered, and champion just about anything at the intersection of digitally democracy and health care. Too many want to be accepted, retweeted, and linked by an evolving hierarchy of power brokers looking to advance one self-imposed new standard.
And every now and again I fall into the trap and offer bread and circus.
If you’re preoccupied with traffic metrics and the blind need to belong, go ahead and jump on the bandwagon. Push those big red “easy” buttons of social health. Contribute to the echo chamber. Then read Michael Arrington’s piece and look in the mirror. Who (or what) are you really trying to advance?
*This blog post was originally published at 33 Charts*
