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Dear Special K: I Have A Better Idea For Your Real Women Ads!

June 15th, 2012 by Dr. Val Jones in News, Opinion
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Kellogg’s Special K cereal brand has long been known for its iconic slim woman in a red bathing suit. In a bold, Dove-soap-like new ad campaign, they have decided to feature “real women” – which apparently means women with larger BMIs – in red bathing suits. A Special K spokeswoman explains,

“We want to encourage a responsible attitude when it comes to body image and to show that losing weight isn’t just about the way you look or a certain size you need to conform to, but more importantly about the way it makes you feel.

The fact that we are using real women for the first time of a variety of shapes and sizes is the perfect way to encourage women to think differently about losing weight and not just focus on the numbers on the bathroom scales.”

While I certainly appreciate the intent, I think there may be an even better way of achieving the objective of avoiding an over-emphasis on the bathroom scale. Instead of normalizing and accepting overweight bodies, why not show what women of the same percent body fat look like? That might be a healthier way to help us wrap our minds around the fact that (for example) 21% body fat on one woman might look very different than 21% body fat on another… Of course body fat alone is not a perfect measure of health – cardiovascular fitness doesn’t always correlate with it. But it’s a potential new way of normalizing healthy bodies rather than accepting a new overweight standard.

In fact, with the upcoming summer Olympic games, it might be fun to show the many faces of fitness. Women athletes at the peak of their performance look very different from one another. How about putting them all in red bathing suits?

Anyway, I thank Special K for opening the discussion – and I encourage us all to strive for optimal health. But as a physician, I believe that we shouldn’t accept overweight bodies as a new health standard. Good health does come in many shapes and sizes, but not in high levels of body fat.

Accepting Different Body Types, But Not Embracing Obesity

June 5th, 2011 by Dr. Val Jones in Opinion
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I just learned (yes, I’m a little late to the party) about the Body Shop anti-barbie controversy from a post on Facebook. The ad to the left has been banned from most countries, because it was believed to be in bad taste. For me, it raises some very interesting questions.

First of all, it’s been my experience that the media has been relentless in its portrayal of feminine beauty as being a dress size zero. This is an unattainable goal for most of us, and a very narrow view of what is truly attractive and physically healthy. I can’t imagine how many young girls feel deeply flawed when they compare themselves to Barbie et al. If unchecked, that self-doubt and insecurity can become a lifelong self-esteem issue or worse. Eating disorders are becoming more and more common, and carry with them the highest mortality rate of any mental illness.

That being said, I’ve often had mixed feelings about the few “love your body as it is” campaigns* that have tried to push back against the rail-thin ideal. While we all have different body types, it’s still not healthy to be obese. Just as our favorite pets are born with different natural shapes (Chihuahuas, Whippets, Golden Retrievers, and Great Danes), we humans are different sizes too. But that doesn’t mean it’s “ok” to be excessively fat. Read more »