Improving Doctor-Patient Communication To Provide Patient-Centered Care
The first experience patients are likely to have with your hospital is not in an ER visit or inpatient stay. A patient’s first experience will most likely be in one of your primary-care physician offices. That because a person is 10 times more likely during a year to end up in the physician’s office for a routine visit than they are to require an overnight hospital stay.
As a hospital marketer or patient experience officer this should raise an interesting question. How well do your physicians–particularly your primary-care physicians–represent your brand?
Take “patient-centeredness.” Lots of hospitals these days are promoting themselves as providing patient-centered care. You know … when the hospital and its staff try where possible to be sensitive to and honor the wishes of patients. But when it comes to patient-centeredness, “walking the talk” is hard in physician offices and even tougher in the hospital.
The fact is that most physicians, with some exceptions, are Read more »
*This blog post was originally published at Mind The Gap*
