August 22nd, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Opinion
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I recently got into a discussion with a couple friends about doctors and blogging. Why don’t we see more doctors out there? Of the hundreds of thousands of doctors, I’d expect more to be taking a voice. Even during the U.S. healthcare reform debate — crickets.
Of course there are doctors who blog, but the numbers are slim. What’s behind it?
Passion. Pushing great content requires a passionate interest in changing ideas and making a difference. There’s malaise in medicine right now. Margins are slim. Physicians are losing control of what’s happening around them. The fire in the belly that drove so many doctors to choose medicine has given way to a preoccupation with survival.
Late adopters. Most doctors think a blog is something that deviant teens do on a cellphone. There’s endemic ignorance in the medical community surrounding social technology. Can we teach ‘em? Maybe. But I think this is a generational issue that will work itself out with time. The use of social technology to facilitate dialog between doctor and patient will evolve over the next several years as: 1) technology evolves and 2) digital communication becomes a standard. Keep in mind that many of us still work with doctors who grew up using rotary phones. Read more »
*This blog post was originally published at 33 Charts*
July 23rd, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Health Policy, Opinion, True Stories
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Last week I invited a local pediatrician to connect with me on a physician social network. I thought it would be cool to see how it might improve our ability to stay in touch and share information. In a return email she was enthusiastic, but qualified it by saying that she wouldn’t want to be held liable for anything she said.
It raises an interesting concern: Can a physician be held accountable for rendering an opinion in a clinical scenario casually presented in a physician network?
Water Cooler Risk
The question of liability for casual dialog is interesting, but not a new question. Doctors have been talking for years. At lunch conferences, in hallways, and in surgical lounges -– the curbside is a way of life for all of us. Good physicians, after all, almost never work alone. Read more »
*This blog post was originally published at 33 Charts*
July 11th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Humor, Opinion, True Stories
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They say transparency is king — the more you share the better you look. But I’ve got rules. Here are a few things you won’t find in my Twitter stream:
Beer. I was recently speaking at a meeting out of town and caught up with some friends at the end of the day to visit and have a beer. I was in a different time zone and noted on Twitter the specific microbrew I was enjoying. The following week in my clinic a parent commented on my social activity. While I’m no stranger to transparency, the realization of my visibility was eye-opening. It reminded me that everyone’s watching and 140 characters doesn’t offer enough space to explain the why, or the time zone, of what I’m doing. So I’ve sworn to keep activities like beer consumption out of my twitter stream.
My kids. I try to keep my children out of my social footprint as much as possible. But as most of you who follow me know, they sneak their cute little selves in on occasion. It’s unfortunate because everybody loves hearing about my kids. This is at the request of my wife who’s a booger about privacy. I do mention the occasional date night with my daughter but, by and large, you won’t hear much. Kids are great jumping-off points for personal digression, but we have to be careful about using them to our own advantage. Read more »
*This blog post was originally published at 33 Charts*
June 24th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Opinion
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I recently wrote about why doctors don’t use LinkedIn. While the post intended to break down why doctors weren’t inclined to use LinkedIn, I never meant to suggest that it can’t be helpful for practicing physicians.
Enough people messaged me and commented that I feel I should address the issues of doctors and LinkedIn with a broader perspective. So how could LinkedIn be important for the average physician?
1. Dig your well before you’re thirsty. I remember reading Harvey Mackey’s book back in the day which suggested that you should always have options lined up in the event that things don’t work out. Times are definitely changing. Different practice environments and models of care may favor those with an unusual element to their background. The evolution of the healthcare environment may force you to change what you do. Think about your skill sets and what you’ve accomplished — how does that define you? LinkedIn is a good place to showcase that part of you.
2. LinkedIn is one element of your digital footprint that you control. Too many physicians are not concerned with their professional digital footprint. That is, the record of stuff that appears when you conduct a vanity search on Google or Bing. In fact, it’s been suggested that Google has replaced the CV. When I search myself I find interviews and keynotes long forgotten that never made my CV. And unlike other searchable sources, the information on LinkedIn in in your control. Think about LinkedIn as home plate for your personal brand. If you don’t think of yourself as a personal brand, perhaps you should. LinkedIn will force the issue for you. Read more »
*This blog post was originally published at 33 Charts*
