I [recently] received a press release from a friend in the Bay Area. Investigators at UCSF have published a study in the New England Journal of Medicine showing that less chemotherapy can be effective at treating some childhood cancers.
The paper was the result of an eight-year clinical study in children with neuroblastoma. In this particular population, researchers were able to reduce chemotherapy exposure by 40 percent while maintaining a 90 percent survival rate. You can read about it here.
The press release sparked a brief email exchange between me and my friend: Who might be interested in writing about this study and is there any way to get it to spread? What would make it sticky in the eyes of the public?
Here are a few ideas:
Figure out who cares. Sure it’s niche news, but there are people who would think this is pretty darn important. Think organizations centered on parents of children with cancer, adult survivors of childhood cancer, pediatric hematology-oncology physicians, pediatricians and allied professionals in pediatric medicine like nurse practitioners and hematology-oncology nurses. Networks form around these groups. Find them and seed them.
Make a video. Offer powerful, visual content beyond a press release. A four-minute clip with the principal investigator, Dr. Matthay, would be simple and offer dimension to what is now something restricted to print. The Mayo Clinic has done this really well. Read more »
*This blog post was originally published at 33 Charts*
I don’t think doctors should be socially anonymous. We need to be seen. Here’s why going underground isn’t good policy for physicians:
Anonymity makes you say stupid things. When you’re shouting from the crowd it’s easy to talk smack. Come up to the podium, clear your throat, and say something intelligent. You’re a physician, not a hooligan.
It’s 2010: Anonymity died a long time ago. You think anonymity offers shelter? You’re funny, you are. Anonymity is a myth. You can create a cockamamie pseudonym, but you can’t hide. And if I don’t find you, the plaintiff attorneys will. They found Flea.
Being a weanie is no excuse. Just as you’re unlikely to consult a lawyer before speaking at a cocktail party, commenting as Dr. You is unlikely to kill you or land you in court. Just a few pointers: Don’t talk about patients, help people out, and be nice. Trust me, I’m a doctor. Read more »
*This blog post was originally published at 33 Charts*
Lately there’s been talk of a tweetchat for doctors. The issue has surfaced on Twitter over the past couple of weeks. The idea is out there –- the genie’s out of the bottle. There will be a tweetchat for physicians. But I’m not sure we need it. We may want to think about why we need a Twitter discussion group and what we’d like to get out of it.
I look at tweetchats like I look at medical meetings: I go to see old friends in one place. Most of what’s discussed was public long before the meeting. The most interesting stuff happens in the hallway. With that said I still go to medical meetings. But it’s usually to cultivate relationships. And tweetchats do accomplish that.
I like to participate in tweetchats to see who shows up. I like to look at how people behave, how they meet the challenge of open-ended questions in the limits of 140 characters. It’s really interesting to watch those who think they have the answers. I like to see who actually takes the process so seriously that they can’t crack a joke and have a little fun (this tells me the most). Read more »
*This blog post was originally published at 33 Charts*
Here are a few papers and publications focusing on how social media can be used in medicine, healthcare and science. These represent the evidence-based approach in social media:
Lucien Engelen, organizer of Medicine 2.0 (Maastricht, November 2010) and TEDxMaastricht (March 2011) sent us a video message about reforming healthcare when we attended the Healthcare Social Media Camp in Berlin last week:
*This blog post was originally published at ScienceRoll*
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