November 10th, 2010 by Dr. Val Jones in Expert Interviews, Opinion, True Stories
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Wendy Sue Swanson, MD
Most physicians still don’t see the need to blog, Tweet, or spend time on Facebook. They groan when you ask if they participate on social media platforms. “I’m too busy seeing patients,” they say, “and why would I expose myself to legal risk? Someone might think that I’m giving medical advice, or disclosing personal information about patients online.”
While these fears are pervasive, early adopters of social media like Dr. Wendy Swanson (and yours truly, by the way) have a different view. Not only should physicians become active in social media, but they have an ethical responsibility to do so.
Wendy is a pediatrician, mother, and blogger at Seattle Children’s Hospital. My friend “ePatient Dave” deBronkart recently encouraged me to watch an excellent video of Wendy speaking at the Swedish Symposium 2010 conference. I’d like to summarize Wendy’s pro-social media arguments for you here, with the hope of luring more of my peers to join the conversation online! Read more »
November 9th, 2010 by KevinMD in Better Health Network, News, Opinion
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A social media manager is becoming an imperative position for hospitals.
Medical institutions are waking up to the fact that they need to engage their patients and physicians online. Nowhere is there more fertile growth than in the various social media platforms that are prevalent today — like Facebook, Twitter, and YouTube.
American Medical News recently profiled the phenomenon, highlighting the position of social media manager, which some institutions pay between $60,000 and $80,000 per year.
As it stands, many hospitals are tiptoeing into the world of social networks, guided by the able hands of select online mavens like Mayo Clinic’s Lee Aase and Swedish Medical Center’s Dana Lewis. However, convincing executives of the return on investment remains a challenge. Read more »
*This blog post was originally published at KevinMD.com*
November 2nd, 2010 by StevenWilkinsMPH in Better Health Network, News, Opinion, Research
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Over the last year or two, lots of people have been jumping on the social media bandwagon, i.e., Twitter, Facebook, and so on. There has been a lot of talk about how social media and social networking will revolutionize healthcare, but little evidence to back this talk up. Until now, that is.
Before I get to the evidence that I referred to, I need to clarify something. The goal of social media as I understand it is to get people talking, sharing information and creating new ideas. As applied to healthcare, one of the goals of social media is to get people/patients with like medical conditions taking, sharing and supporting one another. Healthcare researchers refer to this phenomenon as peer support. Peer support is not new to healthcare. Disease-specific support groups (breast cancer, diabetes, etc.) have been around for years. “Group” physician office visits comprised of patients with the same diagnosis have been around for years as well.
The Study
Now to the evidence. As anyone with a chronic condition or who treats patient with chronic conditions knows, patient self-care is critical. Knowledge, skills and confidence are prerequisites for effective self-care management. Read more »
*This blog post was originally published at Mind The Gap*
October 31st, 2010 by Berci in Better Health Network, Health Tips, News
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The Centers for Disease Control and Prevention (CDC) has published the newest “Health Communicator’s Social Media Toolkit.” From the CDC:
A guide to using social media to improve reach of health messages, increase access to your content, further participation with audiences, and advance transparency to improve health communication efforts.
The guide is truly fantastic, detailed, and comprehensive.
*This blog post was originally published at ScienceRoll*
October 19th, 2010 by KerriSparling in Better Health Network, Health Policy, Medblogger Shout Outs, News, Opinion, True Stories
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I was in Las Vegas, but it wasn’t all just spending quality time with blogging buddies. There was work to do — we were there for the Social Health track of BlogWorld & New Media Expo 2010 to help inform others about the discussions taking place in the medical blogosphere, and the power of these communities.
The panel that I was participating on was Social Networks & The Medical Blogosphere: Compatible or Competitive, with fellow panelists Kevin Pho and Bryan Vartabedian (see photo) moderated by the fabulous Kim McAllister. The big question was: “Are these social networking technologies helping or hurting the blogosphere?”
We, as a panel, gave this a lot of thought as we prepared for our discussion, and we ultimately settled on the answer of “Well…both.” Read more »
*This blog post was originally published at Six Until Me.*
