November 27th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Health Policy, Opinion
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I [recently] participated in an interview for an upcoming publication. As the interview wound down, the dialog downshifted into small talk that included, among other things, hospital blogs.
The interviewer (who had recently been exploring the blogging community) asked me what I thought about Thrive’s (Boston Children’s Hospital blog) recent birthday nod to Seattle Mama Doc (Seattle Children’s Hospital blog). More specifically, did I think it was unusual that one children’s hospital would congratulate a competing institution on its one-year anniversary?
I thought the question was odd but it got me thinking: Do children’s hospitals compete in the social space? I don’t think so. They shouldn’t. And if they were competing, what would they be competing for?
Children’s hospitals are inherently regional. Parents of the northwest see Seattle Children’s as the end of the earth. In the northeast, Boston Children’s is the bee’s knees. And while specialty service lines like congenital heart surgery may draw patients from around the world, most kids come from their corner of the world.
Then there’s the broader question about the point of a blog for a children’s hospital. Is it a marketing gimmick or does it serve a higher function? Read more »
*This blog post was originally published at 33 Charts*
November 9th, 2010 by KevinMD in Better Health Network, News, Opinion
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A social media manager is becoming an imperative position for hospitals.
Medical institutions are waking up to the fact that they need to engage their patients and physicians online. Nowhere is there more fertile growth than in the various social media platforms that are prevalent today — like Facebook, Twitter, and YouTube.
American Medical News recently profiled the phenomenon, highlighting the position of social media manager, which some institutions pay between $60,000 and $80,000 per year.
As it stands, many hospitals are tiptoeing into the world of social networks, guided by the able hands of select online mavens like Mayo Clinic’s Lee Aase and Swedish Medical Center’s Dana Lewis. However, convincing executives of the return on investment remains a challenge. Read more »
*This blog post was originally published at KevinMD.com*
October 29th, 2010 by Berci in Better Health Network, Research
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Ed Bennett has been managed a huge and comprehensive list of U.S. hospitals using social media. In the newest update, Hospital accounts on LinkedIn are now also tracked in addition to Twitter, YouTube, Facebook, and blogs.
Current stats:
871 hospitals total
- 421 YouTube channels
- 679 Facebook pages
- 648 Twitter accounts
- 417 LinkedIn accounts
- 94 blogs
You can also browse by state. The number of hospitals using each account is below:
*This blog post was originally published at ScienceRoll*
August 16th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Health Policy, News, Opinion
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A recent piece in the LA Times created quite a kerfuffle in the social health infosphere. The article When Facebook goes to the hospital, patients may suffer detailed some of the issues facing hospitals that have chosen to flirt with Facebook. Stories of nurses posting images of dead patients. Lawsuits and employee rights. An interesting read. It offered up a serving of fresh red meat for those health professionals looking to keep their heads squarely in the sand.
A few thoughts:
Blocking Facebook won’t stop stupidity. Read Paul Levy’s most recent post on the issue. He reminds us that administrative legislation will not stop ignorance. It’s the messenger, not the medium. As healthcare administration’s most vocal advocate for social adoption, I’d recommend you check out Paul Levy. His point of view is remarkable.
Good employees may not understand privacy. We need to go to the next step and address the fact that many hospitals have employees who don’t understand the privacy laws. We still have a responsibility to protect patients from the misinformed. While it’s suggested that you “can’t stop the conversation,” it’s important that hospitals take responsibility and educate their employees regarding what’s appropriate and what isn’t. Many health professionals I know innocently believe that by simply excluding an individuals name you’ve protected their privacy. We have work to do. Read more »
*This blog post was originally published at 33 Charts*
