Last month I reported about the Social Media Code of Conduct released by Roche and I also shared my opinion on the issue. Now Sabine Kostevc, Head of Corporate Internet and Social Media at F. Hoffmann-La Roche AG, gave an interview to Silja Chouquet:
*This blog post was originally published at ScienceRoll*
I don’t think doctors should be socially anonymous. We need to be seen. Here’s why going underground isn’t good policy for physicians:
Anonymity makes you say stupid things. When you’re shouting from the crowd it’s easy to talk smack. Come up to the podium, clear your throat, and say something intelligent. You’re a physician, not a hooligan.
It’s 2010: Anonymity died a long time ago. You think anonymity offers shelter? You’re funny, you are. Anonymity is a myth. You can create a cockamamie pseudonym, but you can’t hide. And if I don’t find you, the plaintiff attorneys will. They found Flea.
Being a weanie is no excuse. Just as you’re unlikely to consult a lawyer before speaking at a cocktail party, commenting as Dr. You is unlikely to kill you or land you in court. Just a few pointers: Don’t talk about patients, help people out, and be nice. Trust me, I’m a doctor. Read more »
*This blog post was originally published at 33 Charts*
Last week Michael Arrington wrote an important piece in Techcrunch, “Blogging and Mass Psychomanipulation.” It details how as bloggers we play to our readers for positive regard. We give ‘em red meat.
I think there’s social health psychomanipulation. Many of us indulge the obvious social health memes. We universally bash pharma, blindly buoy the empowered, and champion just about anything at the intersection of digitally democracy and health care. Too many want to be accepted, retweeted, and linked by an evolving hierarchy of power brokers looking to advance one self-imposed new standard.
And every now and again I fall into the trap and offer bread and circus.
If you’re preoccupied with traffic metrics and the blind need to belong, go ahead and jump on the bandwagon. Push those big red “easy” buttons of social health. Contribute to the echo chamber. Then read Michael Arrington’s piece and look in the mirror. Who (or what) are you really trying to advance?
*This blog post was originally published at 33 Charts*
Last week Robert Scoble announced on Cinchcast the news that his son, Milan, had just been diagnosed with autism. I often listen to his Cinchcasts, and the disappointment in his voice was heartbreaking.
Then I began to wonder: If one of my children were to receive a devastating diagnosis, would my first impulse be to share the news on a public platform? Probably not. And that, among a number of obvious things, is what differentiates me from Robert Scoble.
Everyone’s got their transparency threshold. You can see it with attitudes surrounding location applications. The importance of community to each of us varies tremendously. Read more »
*This blog post was originally published at 33 Charts*
It’s a post you’ll see periodically: Blogger goes on vacation and goes dark from his blog and Twitter. This spawns the requisite post detailing how nice it was to be away. Refreshed and all the stronger, we hear about the lessons from playing parchese, listening to the crickets sing, and ignoring the purr from Tweetdeck.
[Recently] I have been on vacation, but I didn’t necessarily unplug. I screened for critical emails once a day. I had prewritten and scheduled a couple of posts, but they didn’t require much maintenance. Besides that, I was too busy boogie boarding, kayaking, and eating crab cakes to really look at Twitter. Read more »
*This blog post was originally published at 33 Charts*
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