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Swanson: Physicians Have An Ethical Duty To Participate In Social Media

Wendy Sue Swanson, MD

Most physicians still don’t see the need to blog, Tweet, or spend time on Facebook. They groan when you ask if they participate on social media platforms. “I’m too busy seeing patients,” they say, “and why would I expose myself to legal risk? Someone might think that I’m giving medical advice, or disclosing personal information about patients online.”

While these fears are pervasive, early adopters of social media like Dr. Wendy Swanson (and yours truly, by the way) have a different view. Not only should physicians become active in social media, but they have an ethical responsibility to do so.

Wendy is a pediatrician, mother, and blogger at Seattle Children’s Hospital. My friend “ePatient Dave” deBronkart recently encouraged me to watch an excellent video of Wendy speaking at the Swedish Symposium 2010 conference. I’d like to summarize Wendy’s pro-social media arguments for you here, with the hope of luring more of my peers to join the conversation online! Read more »

Notes From The Connected Health Symposium 2010

I [recently] attended the Connected Health Symposium in Boston. I enjoyed many of the sessions (sometimes wished I could have attended two simultaneously, though the livetweeting — #chs10 — helped on that front), and as usual enjoyed the hallway and exhibit floor conversations too. As is often the case at conferences these days, I had the opportunity to meet several online connections in real life for the first time. 

(I will not attempt to give a comprehensive report of the symposium here. Please see the livetweeting archive and other reports to get a sense of the rest of the event.)

This year’s exhibit floor included a diverse mix of distance health tools. Most striking from my perspective was the fact that most of these tools do one of two things: Enable patient-clinician videoconferencing, or upload data from in-home monitoring devices. The best of the second category also trigger alerts resulting in emails or PHR/EHR alerts to clinicians if vital signs are out of whack, or phone calls to consumers or their caregivers if, for example, meds aren’t taken on time (one company had a pill bottle with a transmitter in the cap that signals when it’s opened; another had a Pyxis-like auto-dispenser, that looked like you’d need an engineer — or a teenager — to program it). One tool — Intel’s — seemed to combine most of these functions, and more, into one platform, but it’s barely in beta, with only about 1,000 units out in the real world.

The speakers this year seemed to return again and again to several major themes: (1) Is any particular connected health solution scalable? (2) Who will pay for connected health, or mobile health (mHealth)? and (3) Does it work? Read more »

*This blog post was originally published at HealthBlawg :: David Harlow's Health Care Law Blog*

Twitter As A Lifesaver?

Lots of people know about Twitter and what its many functions are. But Twitter as a lifesaver is probably something that you don’t hear about a lot. Leigh Fazzina was in a triathalon race last week in Connecticut when her bike crashed. Her cell phone could not make any voice calls. However, she did figure out that she could send out text:

3 Twitter accounts, SMS and MMS messages, BlackBerry Instant Message (BBM) and voice. I knew Twitter would get me an immediate response as my messages would be sent to the 1,000 or so people in my network. I also knew that my Twitter network being comprised of mostly healthcare communications/public relations colleagues would take me seriously…Remember, it was getting dark and I needed help immediately…

One of her many followers was @DrJonathan on Twitter and he describes in the video interview above from Doctor Anonymous Show 175, what he and a lot of her other followers did — they called the local authorities to let them know their friend was hurt and could not make a voice call. Read more »

*This blog post was originally published at Doctor Anonymous*

Should Medical School Applications Mention Social Media?

I have a friend actively involved in social health applying for medical school. She reached out to ask me how much should she make of her social media involvement? Will the mention of participation on a SXSW panel or the start of a social community help or hurt her application?

Actually a good question. Some academics, after all, see social media as a waste of time, but many are curious about it.  The really smart ones understand its potential power. So as a medical school applicant you can see how this could work for you or against you.

While initially I thought that positioning yourself as a social health innovator could be something of a liability, I think the potential upside outweighs risk. But like so many things, it’s all in how you set it up. Read more »

*This blog post was originally published at 33 Charts*

Twitter Transparency: 6 Rules

They say transparency is king — the more you share the better you look. But I’ve got rules. Here are a few things you won’t find in my Twitter stream:

Beer. I was recently speaking at a meeting out of town and caught up with some friends at the end of the day to visit and have a beer. I was in a different time zone and noted on Twitter the specific microbrew I was enjoying. The following week in my clinic a parent commented on my social activity. While I’m no stranger to transparency, the realization of my visibility was eye-opening. It reminded me that everyone’s watching and 140 characters doesn’t offer enough space to explain the why, or the time zone, of what I’m doing. So I’ve sworn to keep activities like beer consumption out of my twitter stream.

My kids. I try to keep my children out of my social footprint as much as possible. But as most of you who follow me know, they sneak their cute little selves in on occasion. It’s unfortunate because everybody loves hearing about my kids. This is at the request of my wife who’s a booger about privacy. I do mention the occasional date night with my daughter but, by and large, you won’t hear much. Kids are great jumping-off points for personal digression, but we have to be careful about using them to our own advantage. Read more »

*This blog post was originally published at 33 Charts*

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