When healthcare reform became law, HR and benefits professionals I spoke with had two reactions: surprise and annoyance. Surprise, because they thought reform was dead; annoyed, because the law was full of provisions that didn’t make sense to them. But it was partly their own fault.
Blogs and other social media were buzzing with healthcare reform talk for more than a year, and were more influential than ever. But HR and benefits professionals –- experts in the topic –- were mostly on the sidelines. They didn’t shape the debate, didn’t point out when people didn’t know what they were talking about, didn’t talk about how what was proposed would affect what they did for a living.
Don’t take my word for it. A study last year on social media use by HR professionals revealed some striking results:
Only 13 percent use RSS feeds, tags and bookmarks
Only 5 percent post original content to blogs and website
Only 4 percent post ratings and reviews or comments on blogs and online forums
Reform shows there are real consequences to this failure to participate in social media. If you’re not part of the conversation, you’re marginalizing yourself, losing influence within your organization and the world.
So let this be a wake-up call: Get involved in social media. Easy to say, but how do you get started? Read more »
*This blog post was originally published at See First Blog*
Better Health’s Dr. Val Jones recently expert-moderated TogoRun’s Digital Capital Week event entitled “Public Health: What’s Digital Got to Do With It?” featuring panelists Susannah Fox of the Pew Internet & American Life Project, Maya Linson of the National Association of Public Hospitals and Health Systems, and Erin Enke of TogoRun. A capacity crowd in attendance at the Pew Research Center and another group following on Twitter sparked a vibrant online discussion of how health institutions are using social media and how digital innovation is improving public health:
The Journal of Allergy and Clinical Immunology is the official publication of the American Academy of Allergy, Asthma and Immunology, and a good example for all medical and scientific journals about how they should embrace social media:
Proper RSS feed (major element with peer-reviewed journals)
So you’re probably wondering what I’m doing blogging about social networking when this is a blog about health and medicine and medical writing. Well, just consider:
Thousands of tweets are sent every hour about health/medical issues. Want a cool way to follow them? Check out Health Tweeder.
Thousands of health care professionals, medical organizations and healthcare facilities have Facebook pages.
And I’m sure that’s only the beginning. Those, together with Linked In, are the only social networking sites I currently use so that’s all you get for now. Read more »
There’s been an ongoing discussion about how the Life Sciences industries can face and integrate recently-evolving media which the Web has been and continues to sprout. Remarkable as they are, the discussions are endless and most loop back into themselves without generating sufficient voltage to power an army of macrophages. Additionally, pharmaceutical companies (pharma) –- beset by a myriad of constraints –- are anxious about flipping on social connection switches which the Web furiously creates every day. We could say that pharma has a sort of social media anxiety disorder. What to do?
The answer isn’t in social media. It’s not in what the FDA decides to do. It’s not in echo chambers found within Twitter or blogs or conferences. It lies in simple, basic economic truths. It lies in radical acceptance and in brave recreation. It lies beneath the proverbial nose of obviousness. It lies far beyond any discussion about the meanings and promises and purposes of new media on the Web. Pharma’s social media anxiety disorder is merely a peripheral symptom of deeper pathologies. Let’s assess the patient. Read more »
*This blog post was originally published at Phil Baumann*
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