October 8th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Medblogger Shout Outs, News, Opinion, Research
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I [recently] received a press release from a friend in the Bay Area. Investigators at UCSF have published a study in the New England Journal of Medicine showing that less chemotherapy can be effective at treating some childhood cancers.
The paper was the result of an eight-year clinical study in children with neuroblastoma. In this particular population, researchers were able to reduce chemotherapy exposure by 40 percent while maintaining a 90 percent survival rate. You can read about it here.
The press release sparked a brief email exchange between me and my friend: Who might be interested in writing about this study and is there any way to get it to spread? What would make it sticky in the eyes of the public?
Here are a few ideas:
Figure out who cares. Sure it’s niche news, but there are people who would think this is pretty darn important. Think organizations centered on parents of children with cancer, adult survivors of childhood cancer, pediatric hematology-oncology physicians, pediatricians and allied professionals in pediatric medicine like nurse practitioners and hematology-oncology nurses. Networks form around these groups. Find them and seed them.
Make a video. Offer powerful, visual content beyond a press release. A four-minute clip with the principal investigator, Dr. Matthay, would be simple and offer dimension to what is now something restricted to print. The Mayo Clinic has done this really well. Read more »
*This blog post was originally published at 33 Charts*
September 11th, 2010 by DrWes in Better Health Network, News, Opinion
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It’s funny, until it’s not:
Opportunity + Instinct = Profit. A good journalist can sense the moment that a story is developing and seize the moment. That’s why when White House correspondent Tony Christopher started having a heart attack, he immediately logged into Twitter and started covering it:
Approximately at 6pm on Sunday afternoon Christopher wrote, “I gotta be me. Livetweeting my heart attack. Beat that!” Presumably a few minutes later the paramedics arrived to tell Christopher he will be stable after his crisis.
An hour later Christopher joked about needing to own a cardiac cat, referencing a viral video in which a cat is trying to revive his dead feline friend. He also updated his followers about the pain he was feeling, “even after the morphine.”
So is this the message the White House wants sent to America?
Seems to me his time might have been better spent on (1) taking an aspirin, (2) calling 911, and (3) calling a friend, (4) and assembling a list of his current medications and past medical history for the doctors in case he loses consciousness. But that’s just me.
-WesMusings of a cardiologist and cardiac electrophysiologist.
*This blog post was originally published at Dr. Wes*
August 31st, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Health Policy, Opinion
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Lately there’s been talk of a tweetchat for doctors. The issue has surfaced on Twitter over the past couple of weeks. The idea is out there –- the genie’s out of the bottle. There will be a tweetchat for physicians. But I’m not sure we need it. We may want to think about why we need a Twitter discussion group and what we’d like to get out of it.
I look at tweetchats like I look at medical meetings: I go to see old friends in one place. Most of what’s discussed was public long before the meeting. The most interesting stuff happens in the hallway. With that said I still go to medical meetings. But it’s usually to cultivate relationships. And tweetchats do accomplish that.
I like to participate in tweetchats to see who shows up. I like to look at how people behave, how they meet the challenge of open-ended questions in the limits of 140 characters. It’s really interesting to watch those who think they have the answers. I like to see who actually takes the process so seriously that they can’t crack a joke and have a little fun (this tells me the most). Read more »
*This blog post was originally published at 33 Charts*
August 14th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Health Tips, Opinion, True Stories
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It’s a post you’ll see periodically: Blogger goes on vacation and goes dark from his blog and Twitter. This spawns the requisite post detailing how nice it was to be away. Refreshed and all the stronger, we hear about the lessons from playing parchese, listening to the crickets sing, and ignoring the purr from Tweetdeck.
[Recently] I have been on vacation, but I didn’t necessarily unplug. I screened for critical emails once a day. I had prewritten and scheduled a couple of posts, but they didn’t require much maintenance. Besides that, I was too busy boogie boarding, kayaking, and eating crab cakes to really look at Twitter. Read more »
*This blog post was originally published at 33 Charts*
August 3rd, 2010 by Michael Sevilla, M.D. in Better Health Network, Interviews, News, Opinion, True Stories
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Lots of people know about Twitter and what its many functions are. But Twitter as a lifesaver is probably something that you don’t hear about a lot. Leigh Fazzina was in a triathalon race last week in Connecticut when her bike crashed. Her cell phone could not make any voice calls. However, she did figure out that she could send out text:
3 Twitter accounts, SMS and MMS messages, BlackBerry Instant Message (BBM) and voice. I knew Twitter would get me an immediate response as my messages would be sent to the 1,000 or so people in my network. I also knew that my Twitter network being comprised of mostly healthcare communications/public relations colleagues would take me seriously…Remember, it was getting dark and I needed help immediately…
One of her many followers was @DrJonathan on Twitter and he describes in the video interview above from Doctor Anonymous Show 175, what he and a lot of her other followers did — they called the local authorities to let them know their friend was hurt and could not make a voice call. Read more »
*This blog post was originally published at Doctor Anonymous*
