Now that the U.S. Food and Drug Administration (FDA) has the power to regulate tobacco products we will see more meaningful moves to reduce the harmfulness and addictiveness of tobacco, as well as to reduce its addictiveness to young people. However, we should also expect the tobacco industry to respond by trying to find loopholes that help it get around these regulatory moves.
The first example is the ban on added flavors to cigarettes (which currently excludes menthol flavor, i.e. it is not banned automatically). Recently I’ve noticed an increased promotion of flavored cigars, often being sold as singles, in bright colorful packaging. The current FDA flavor regulation doesn’t ban fruit, candy and other flavors in cigars or smokeless tobacco, just cigarettes. Read more »
This post, Big Tobacco Now Marketing Fruit Flavored Cigars To Youth, was originally published on Healthine.com by Jonathan Foulds, Ph.D..