According to Marshall Becker, PhD, MPH, a one-time professor of mine and prime mover behind the Health Belief Model (HBM), four things must be in place for health behavior change to occur. I am paraphrasing here:
- A person has to know that they have a particular health condition.
- A person has to believe that having said health condition is bad.
- A person must perceive the benefits of behavior change to outweigh the difficulties of behavior change.
- There must be a “call to action” to spark the change.
Absent any one of these steps and the likelihood that behavior change will occur is diminished. Read more »
*This blog post was originally published at Mind The Gap*