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Nurses Symposium Includes Social Media In Its Conference Curriculum

You Can’t Ignore It…Social Media Networking Isn’t Going to Go Away…

Engaging in social media networking by health care professionals continues to cause hesitation.

Despite the uncertainty surrounding social media networking, nurses at Scripps Cancer Center in San Diego, CA embrace it.  They decided to educate themselves for a deeper understanding of this powerful form of real-time communication.

They are proactive and they step outside the box to gain knowledge to help them navigate through the social media networking maze.

In a recent interview with Guy Kawasaki, New York Times Best-Selling author, co-founder, and former chief evangelist of Apple, Kawasaki talked about the value of companies jumping the curve to excel.  (Kawasaki’s latest book, Enchantment:  The Art of Changing Hearts, Minds, and Actions.)

At the 31st Annual Scripps Oncology Nurses Symposium in San Diego, CA, Read more »

*This blog post was originally published at Health in 30*

The Importance Of Social Media In The Medical Field

Recently,  I had the pleasure of being surrounded by brilliant health care thought leaders.  First, I delivered a social media presentation at the Eyeforpharma conference.  Secondly, I sat in the audience at the Social Communications and Health Care 2011 conference to listen to others present on social media, and participate in a round-table discussion on social media.

It’s clear from the personal discussion that followed with folks from the pharma industry, medical device companies, and hospitals, that they understand the need for social media (or social networking), but they are cautious to dive in.

A few concerns I’ve heard:  “social media can be paralyzing,” “senior leadership in the pharma industry is looking for the FDA to make decisions because it’s such a highly regulated industry,” and “it’s still so new, what’s the ROI?”  Concerns are real; however there will always be concerns and questions.  Sometimes, the best approach is to just dive right in.

The brilliant reason to dive deep into the social media health space is Read more »

*This blog post was originally published at Health in 30*

Three Good Reasons For Healthcare Professionals To Use Social Networks

Social networking allows doctors, nurses and other health professionals to deeply connect and engage with the community and their colleagues.

“We are standing at the precipice of a new online revolution in health care. As more and more health experts embrace the Internet and increase their social media activity, health information seekers will undoubtedly benefit in profound ways.” [Source: Mashable]

Dynamic health and medical professionals engaged in social networking, using Twitter, Facebook, Blogs and YouTube are on the front-line of new modern medicine.

Today’s modern medicine is all about the patientParticipating, partnering and developing a professional relationship is paramount.

While many health consumers are searching the web for support, reassurance and specific health news and information; doctors and nurses continue to question the value of the internet for patients.

Social networking sites such as Twitter, Facebook, and Blogs are not a waste of time for health professionals because it offers value.

Social networking sites and blogs are a powerful and phenomenal platform to educate patients, raise awareness of health issues and it offers a forum to collaborate and connect.  It gives a voice to patients and it allows for the conversation to get started with their doctors and other health care professionals.

Doctors, nurses and other health professionals can help validate what is important for patients.

3 reasons why social networking is not a waste of time Read more »

*This blog post was originally published at Health in 30*

Global Health Communication: The Top 10 In 2010

00001From Blog 4 Global Health — an “interactive blog from the Global Health Council’s Policy, Research and Advocacy team” — here’s The Top 10 in 2010 Global Health Communication. An excerpt:

If global health communication was characterized by anything in 2010, it was the rise of Twitter and other social media among non-profit organizations as a way of bypassing increasingly irrelevant traditional media and taking their messages directly to their target groups. From the Global Health Council, we saw more and more of our members — large and small — embracing new media like blogging, micro-blogging and social networks like Facebook. At the year’s last meeting of our Global Health Communicators Working Group in November, I asked for a show of hands of those whose organizations were not using social media. No hands went up.

*This blog post was originally published at ScienceRoll*

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