One of the beauties of mobile medical education is how quickly you are able to distribute multimedia content, especially if it’s free. This is due to the ubiquitous nature of certain platforms, such as iTunes, on every iOS device — over 120 million of them. These mobile devices have significantly lowered the barrier of entry for medical professionals wishing to reach millions of individuals.
A University of Alberta professor and surgeon, Dr. Jonathan White, decided to make 10 to 30 minute iTunes podcasts of his lecture material in order to reach his students at a different level. His medical students feel the free Podcasts are more captivating, and enable them to consume a greater amount of content when they are short on time:
“When you’re short on time, you have the podcast to rely on in order to get the bulk of information that you need to learn,” said medical student Todd Penny……The podcasts are less dry than reading out of a textbook,” he said. “You have someone talking to you as if you are in a lecture. They try to make it a little more interesting. They add music.” Read more »
*This blog post was originally published at iMedicalApps*
The Journal of Allergy and Clinical Immunology is the official publication of the American Academy of Allergy, Asthma and Immunology, and a good example for all medical and scientific journals about how they should embrace social media:
*This blog post was originally published at ScienceRoll*
Congratulations to Better Health blogger, Dr. Rob Lamberts, for landing a regular podcasting gig.
Here’s the press release:
The HOUSE CALL DOCTOR’S QUICK AND DIRTY TIPS FOR TAKING CHARGE OF YOUR HEALTH, hosted by Dr. Rob Lamberts, joins the highly successful Quick and Dirty Tips iTunes podcasts on July 14, with free content also available for download at www.quickanddirtytips.com.
How can I lower my cholesterol? Is Tylenol really safe? Why do my bruises itch? No topic is off limits for the House Call Doctor—the newest addition to Macmillan’s Quick and Dirty Tips self-improvement franchise. Dr. Rob Lamberts practices full-time in his primary care private practice in the southeastern US. He is board certified in internal medicine and pediatrics, and has doctored for the past 15 years. Lamberts’ recent involvement in the advocacy of electronic medical records has received national recognition and his popular medical blog, Musings of a Distractible Mind, was named one of Tara Parker-Pope’s “favorite medical blogs” in her New York Times Well blog.
With his trademark sense of humor and straightforward advice, Dr. Lamberts answers a wide variety of questions in this QDT podcast, mixing his extensive experience in the medical field with accessible advice that is both accurate and easy to understand. Filled with friendly and in-depth answers on listeners’ most pressing health issues, House Call Doctor offers progressive and innovative ways to look at medicine and the healthcare industry as a whole.
The House Call Doctor’s first series of podcasts will cover a wide range of health concerns and medical inquiries, including:
- What do I really need to know about cholesterol?
- How do I talk to my doctor about medical information I’ve found on the Internet?
- Where do bruises come from, and how can I get rid of them?
- What are the dangers of using popular pain relievers, such as Tylenol?
- What should I look out for to prevent the over use of antibiotics?
Dr. Lamberts’ expert tips will give listeners the tools they need to understand their bodies better and improve their health and quality of life. His goal with the House Call Doctor is to “make medical things easier to understand and hopefully to offer a little entertainment in the process.” As Dr. Lamberts says, “People want to understand their health, but unfortunately many of the explanations out there are either confusing or boring.”
Quick and Dirty Tips, known for both its friendly and informative style and its innovative digital content distribution, has already introduced fourteen fascinating experts on a variety of subjects to millions of fans via podcasts, audiobooks, and online interaction. Popular Quick and Dirty Tips shows include: Grammar Girl, Sales Guy, The Dog Trainer, and Money Girl.