August 11th, 2011 by Peggy Polaneczky, M.D. in Announcements, Opinion
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The NIH is doing it’s best to get science writers on the right track when it comes to responsible health reporting by holding an annual course on Medicine in the Media.
The National Institutes of Health’s Office of Medical Applications of Research (OMAR) presents a free annual training opportunity to help develop journalists’ and editors’ ability to evaluate and report on medical research. The course curriculum builds on the best of prior years’ offerings to create an intensive learning experience with hands-on application.
When I read about the course on Gary Schwitzer’s tweet stream, I got really excited and started scouring the NIH course site to listen to some of the fabulous speakers in the 2011 course, which just finished in July. I was disappointed to discover Read more »
*This blog post was originally published at The Blog That Ate Manhattan*
May 23rd, 2011 by RyanDuBosar in Humor, Quackery Exposed, True Stories
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Every once in a while, a press release comes along that’s worth mocking publically. Here’s one of them.
In honor of National Mental Health Month, one PR flack pitched Philip Stein watches. In the flack’s words: “The highlighted element of the watch is the brand’s exclusive wellness technology that helps wearers improve sleep and reduce stress. The watch is embedded with a metal disk that emits natural frequencies into the body wearer and in turn, affects the wearer’s energy field. It’s called ‘Natural Frequency Technology’ and is a new patented technology studies suggest help to improve sleep quality and reduces stress.”
Really. That’s what the flack said. Right off the bat, he’s gone from mental health issues to sleepless nights from stress. Not content with confounding the two issues, he continues: “Dr. Jeff Gardere, America’s well-known psychologist, is Chief Medical Executive for Philip Stein Watches and had been running a practice for over 20 years. He recognized during that time that there was a huge need to educate the public on the possible severities of stress and everyday lifestyle changes that everyday people can make without a prescription. Dr. Gardere found a natural way to reduce stress and prescribed his patients with a high-end accessory Philip Stein Watch.”
The psychologist “prescribed” a watch. I wonder if my insurance company would pay for that scrip? Read more »
*This blog post was originally published at ACP Internist*
March 18th, 2011 by GarySchwitzer in News, Opinion
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A new post on the Embargo Watch blog, “The power of the press release: A tale of two fish oil-chemotherapy studies,” addresses an issue that had me running around in circles for hours last week.
Some news organizations were reporting on a paper in the journal Cancer, reporting that it had been published in that day’s online edition.
But it hadn’t been – not when the stories were published.
Instead, all I could find was a study by the same authors on the same topic that had been published in the same journal two weeks prior.
What apparently happened, as Embargo Watch surmises as well, is that many journalists simply covered what was in the journal’s news release – not what had already been published two weeks prior – which was a more impressive article. And they rushed to publish before the new study had even been posted online – all over a very short-term study in a small number of people. Read more »
*This blog post was originally published at Gary Schwitzer's HealthNewsReview Blog*
October 8th, 2010 by Bryan Vartabedian, M.D. in Better Health Network, Medblogger Shout Outs, News, Opinion, Research
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I [recently] received a press release from a friend in the Bay Area. Investigators at UCSF have published a study in the New England Journal of Medicine showing that less chemotherapy can be effective at treating some childhood cancers.
The paper was the result of an eight-year clinical study in children with neuroblastoma. In this particular population, researchers were able to reduce chemotherapy exposure by 40 percent while maintaining a 90 percent survival rate. You can read about it here.
The press release sparked a brief email exchange between me and my friend: Who might be interested in writing about this study and is there any way to get it to spread? What would make it sticky in the eyes of the public?
Here are a few ideas:
Figure out who cares. Sure it’s niche news, but there are people who would think this is pretty darn important. Think organizations centered on parents of children with cancer, adult survivors of childhood cancer, pediatric hematology-oncology physicians, pediatricians and allied professionals in pediatric medicine like nurse practitioners and hematology-oncology nurses. Networks form around these groups. Find them and seed them.
Make a video. Offer powerful, visual content beyond a press release. A four-minute clip with the principal investigator, Dr. Matthay, would be simple and offer dimension to what is now something restricted to print. The Mayo Clinic has done this really well. Read more »
*This blog post was originally published at 33 Charts*
December 5th, 2009 by David H. Gorski, M.D., Ph.D. in Announcements, Better Health Network
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I’ve been writing about the attempts of proponents of various pseudoscience, quackery, and faith-based religious “healing” modalities to slip provisions friendly to their interests into the health care reform bill that is being debated in the Senate. If you want to know what’s at stake, check out the first press release of a newly formed institute designed to promote science-based medicine in academia and public policy, the Institute for Science in Medicine.
It’s an embryonic institute, only recently formed by 42 physicians and scientists, several of whose names will be quite familiar to regular readers of SBM, but it’s jumping right into the fray. This is what the ISM is: Read more »
*This blog post was originally published at Science-Based Medicine*
